- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Philadelphia Pulls Out The Stops For Art
Marketing Daily, Karl Greenberg - Saturday, May 19, 2012
Probably best known as a tourist destination for American history buffs, t ...
- Chevrolet Goes Skateboarding For Sonic
Marketing Daily, Karl Greenberg - Saturday, May 19, 2012
A Chevy Sonic will be awarded to both the 2012 Street Leag ...
- Want A DIY Kit For Social Media? Try Radio Shack
MediaDailyNews, Bob Garfield - Monday, May 21, 2012
In college, one of my pals bought an 80-watt Dynaco stereo contr ...
- WPP's Possible Buys Big Stake In Russia's Grape Agency
Online Media Daily, Steve McClellan - Friday, May 18, 2012
WPP's Possible Worldwide has bought a majority stake in Grape, a Russi ...
- Pinterest Is Turning Out Brand Advocates
Online Media Daily, Christina Mannarino - Monday, May 21, 2012
Pinterest users spent an average 89 minutes on the site in Januar ...
- GM Dumps Facebook, But Social Media Remains Agency Prize
Online Media Daily, Steve McClellan - Friday, May 18, 2012
Is there more to General Motors' decision earlier this week to pu ...
- CementBloc Sole-cial Experiment Proves Amazing Feat, Er Feet
Raw, Joe Mandese - Monday, May 21, 2012
I saw some amazing feats last week during Internet Week in N ...
- Facebook's Stock Price Tumbles
The Social Graf, Erik Sass - Monday, May 21, 2012
The ominous downward trend in Facebook's stock price visible on Friday continu ...
- Building The Next Facebook A Tough Task In Europe
Around the Net In OMD Europe, Tanya Gazdik - Friday, May 18, 2012
In the United States, promising Internet start-ups can expect venture capitalists ...
- What's Behind The Amazing Appeal of Pinterest?
Engage:Millennials, Susan Liao - Friday, May 18, 2012
There's a new social media kid on the block - and she ...
- On The Street: Wal-Mart's Up; Facebook's Out There
Marketing Daily - Top of the News, Thom Forbes - Friday, May 18, 2012
The bribery investigations at Wal-Mart headquarters may be widening, as the "N ...
- Viacom Leverages Social Media To Aid TV Experience
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2012
A new Viacom study on social media says viewers engage around sev ...
- Facebook Ads Need Traditional Measurement Tools To Determine ROI
Online Media Daily, Laurie Sullivan - Thursday, May 17, 2012
Finding the return on investment from Facebook ads is a continuing sour ...
- Petersel to CMO, Social News Network Comunitee
Online Media Daily, Fern Siegel - Thursday, May 17, 2012
Social News Network Comunitee named Brett Petersel its chief marketing officer. ...
- Hex Factor: ARF Forum Showcases New Social TV Analytics Platform, Offers Brand Insights Too
Online Media Daily, Gabe Samuels - Friday, May 18, 2012
In what might be described as media's long-tail wagging its biggest do ...
- Mediocre Facebook IPO Forces Us to Question Material Reality
The Social Graf, Erik Sass - Friday, May 18, 2012
Bloggers and reporters who write about social media have often been accus ...
- Analyst Says GM Gonna Hurt...Facebook
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
GM's ad-pulling from Facebook is generating more speculation than the Oracle ...
- Nordstrom Wins Social Media Kudos
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 17, 2012
Nordstrom, which is over 100 years old, was selected by U.S. Ne ...
- Businesses Place High Hopes In Social Media
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
Businesses across Europe expect their use of social network technology to boo ...
- Euro Cosmo Companies Talk Social Media
Around the Net In OMD Europe, Tanya Gazdik - Thursday, May 17, 2012
Sustainability, social media strategies and cosmetics regulations are just some of t ...
- Pinterest Goes Abroad For Latest Investment
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 17, 2012
In an unlikely pairing, Rakuten, Japan’s top e-commerce site, will reportedly le ...
- Socialcam Beefs Up Privacy Features
Online Media Daily, Wendy Davis - Wednesday, May 16, 2012
As with other social apps on Facebook, Socialcam spreads news about t ...
- Google+ Either Is, Or Is Not, a Ghost Town
The Social Graf, Erik Sass - Friday, May 18, 2012
Talking about Google+ has always been a strange experience, sometimes bordering ...
- Is Social TV a Gimmick or a Must-Have?
VidBlog, Daisy Whitney - Thursday, May 17, 2012
There's no question that social video, social media and social TV a ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It ...
- Fiat Social Promo Celebrates 500,000 Facebook Fans
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
Fiat has half a million fans on Facebook and is giving aw ...
- Networked Insights Supplies TV Data To Magna Clients
MediaDailyNews, Steve McClellan - Tuesday, May 15, 2012
IPG's MagnaGlobal has struck a deal with Networked Insights to provide t ...
- GM Slams Brakes On Facebook Advertising
Online Media Daily, Mark Walsh - Tuesday, May 15, 2012
General Motors' decision to pull its advertising on Facebook comes as ...
- Real Magnet Launches New Email Tracking
Online Media Daily, Fern Siegel - Tuesday, May 15, 2012
Real Magnet has launched Social Magnet, a new channel integrated into i ...