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Nordstrom Wins Social Media Kudos

  • US News, Thursday, May 17, 2012 10:14 AM

Nordstrom, which is over 100 years old, was selected by U.S. News as one of "America's Most Connected Companies" for its use of technology to expand shopping options. The channel says Nordstrom has been "aggressive about snapping up promising Internet ventures to diversify its business and experiment with new retail platforms." Its social media strategy extends well beyond Facebook, Twitter, and YouTube to an array of buzz-generating fashion and photo-sharing sites, notes the title.

Nordstrom has 227 department and discount stores in 31 states. Late last year, it distributed 6,000 modified iTouch devices to sales staff that can ring up purchases on the spot, a process called "mobile checkout," and track inventory. Sales personnel also use iPads to assist customers with the selection of everything from wedding wardrobes to cosmetics to business suits.



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