- Ford Puts Social At Center Of Fiesta Movement Program
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
"Fiesta Movement: A Social Remix" will feature 100 "agents" with a b ...
- New Milk Board Campaign: The Natural Rozerem
Marketing Daily, Karl Greenberg - Monday, February 18, 2013
The effort, via Huntington Beach, Calif.-based advertising partner Grupo Gallegos, centers ...
- Social Media Buzz Doesn't Rocket TV Numbers
MediaDailyNews, Wayne Friedman - Tuesday, February 19, 2013
New TV shows' social media metrics still aren't witnessing comparably strong initi ...
- Facebook Builds Search-Related Patent Portfolio
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
The U.S. Patent and Trademark Office recently granted Facebook a patent f ...
- Internet Key Influence On Purchases
Online Media Daily, Mark Walsh - Tuesday, February 19, 2013
The Internet plays an important role in influencing new product purchases, especial ...
- Adobe: Twitter Campaign Results Promising
Raw, Mark Walsh - Wednesday, February 20, 2013
In connection with Twitter
opening up its Ads API today, laun ...
- Adobe Finds Profit In Tweets Via Twitter API
SearchBlog, Laurie Sullivan - Wednesday, February 20, 2013
Twitter has inked a deal with Adobe Systems, Salesforce, Shift, TBG Digita ...
- Four Services That Make Social Media Easier
Social Media Insider, Bryan Boettger - Wednesday, February 20, 2013
We have a lot to do in social media: post, respond, uploa ...
- New Social Networks Gain Traction
The Social Graf, Erik Sass - Wednesday, February 20, 2013
While it's too soon to talk about potential rivals to Facebook, so ...
- Social Media Fuels 'Fast & Furious 6'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 19, 2013
Universal's "Fast & Furious" franchise has sold over $1.8 billion in ticke ...
- BBC Journalists Tweet Strike Explanations
Around the Net In OMD Europe, Nina Lentini - Monday, February 18, 2013
According to the National Union of Journalists, the "overwhelming majority" of t ...
- Education Office Cleaning Up Abusive Twitter Feed
Around the Net In OMD Europe, Nina Lentini - Monday, February 18, 2013
Michael Gove's Department for Education has taken steps to stop the Twitt ...
- Google Poised For Confrontation On Privacy
Around the Net In OMD Europe, Nina Lentini - Monday, February 18, 2013
The web giant introduced a new privacy policy last March that ga ...
- GE Social Campaign A Shout-Out For Inventions
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
Paul Marcum, GE's director of global digital marketing and programming, tells Marketi ...
- Social Interactions Affect Brand Perception
Marketing Daily, Aaron Baar - Tuesday, February 19, 2013
"Hardly any companies are doing equally well on social marketing and soci ...
- Hilton, 'Onion' Create Humorous, Effective Campaign
Marketing: Travel, Harvey Chipkin - Tuesday, February 19, 2013
Whenever the GEICO "gecko" comes on, I quickly mute the TV ...
- Ford Brings Back Fiesta Movement
Raw, Karl Greenberg - Tuesday, February 19, 2013
Ford bringing back Fiesta Movement. ...
- Burger King, Jeep Get Hacked on Twitter
The Social Graf, Erik Sass - Tuesday, February 19, 2013
Twitter has a bit of a security problem, judging by two ha ...
- Lindsey Vonn On Marketing Run Despite Knee Surgery
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 18, 2013
Lindsey Vonn, skiing gold medalist (and close, personal friend of Tiger Woods ...
- Content's 'Burstiness' Key To Twitter Ranking
Around the Net In OMD Europe, Nina Lentini - Sunday, February 17, 2013
The so-called "burstiness" of content could make it more prevalent on Twitte ...
- How Branded Content Continues To Change
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
The ways that people consume and share digital content are dramatically differe ...
- Paid Search, Social: Don't Bury The Message
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 18, 2013
A few tweaks in the headline of an ad can make a differen ...
- Target, Mindless Behavior Crowdsourcing Lyrics
Marketing Daily, Sarah Mahoney - Friday, February 15, 2013
Target, which frequently features exclusive tracks on CDs to boost music sale ...
- Honda's Back 'Atcha On Valentine's Day
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Honda Associates, including those at headquarters in Torrance, Calif. and at manufacturi ...
- BBVA Compass Launches NBA-Themed Online Banking
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Official Bank of the NBA BBVA Compass (and NBA sponsor since 201 ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...
- We Are Social Taps Gilbert To Handle New Paid Media
Online Media Daily, Gavin O'Malley - Friday, February 15, 2013
London-based social media agency We Are Social has hired David Gilbert, form ...
- CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social
Online Media Daily, Mark Walsh - Friday, February 15, 2013
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedba ...
- Web Login Through Social Sites Deemed Valuable
Research Brief, Jack Loechner - Monday, February 18, 2013
According to a recently released report that Janrain commissioned to Blue Researc ...
- YouTube Sues Russian Regulator Over Video Ban
Around the Net In OMD Europe, Nina Lentini - Thursday, February 14, 2013
YouTube was banned due to a video that showed how to comm ...