- Voters Keeping Views Private On 'Dark Social'
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
Dark social refers to content shared in an "untrackable" way, such ...
- Parties Ditch Posters For Local User-Generated Content
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2015
From a touring pink bus to #milifandom, this year's election campaigning h ...
- Meerkat Launches Developer Platform
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, May 7, 2015
To set itself apart from archrival Periscope, Meerkat is officially launching ...
- We Are Social Enters China Market With A Presence In Shanghai
MAD, Steve McClellan - Wednesday, May 6, 2015
The agency has appointed Pete Lin, formerly general manager and chief marketi ...
- Nissan Goes For Another 'Wild Ride'
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2015
A new digital and broadcast campaign, running through May, is elaborate. Launchi ...
- Hello Summer! NYC & Company Welcomes The Heat
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2015
In order to supercharge the season, NYC & Company has launched "Hel ...
- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's mo ...
- Study: Social Media Drives TV Viewership
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 6, 2015
New research shows a strong correlation between social engagement and higher tune- ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, May 7, 2015
Continued YouTube popularity resulted in Coca-Cola jumping into 2nd spot on t ...
- Facebook Bows New Native Ad Tools For Audience Network
The Social Graf, Erik Sass - Thursday, May 7, 2015
Publishers and advertisers are getting some new tools for creating native a ...
- Twitter Puts CFO In Charge Of Marketing
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, May 6, 2015
At least for the moment, Twitter has reportedly put its marketing departme ...
- The Trouble With Online Video Is Finding It, Says Digitas' Shlachter
Around the Net in Video, P.J. Bednarski - Wednesday, May 6, 2015
DigitasLBi chief investment officer Adam Shlachter says "discovery" is still the tou ...
- Justin Timberlake Plays A Lime For Sauza 901
Marketing Daily, Karlene Lukovitz - Tuesday, May 5, 2015
In addition to his music and acting careers, he is the found ...
- Snapchat's Scanning Service Offers Brand Guidelines
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, May 5, 2015
Encouraging more brands and agencies to get in on the scanning actio ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, May 6, 2015
H&M broke into the top 10 after posting photos of celebrities weari ...
- Wish You Were Here: How To Boost Your Brand's Local Relevance On Facebook
Social Media Insider, Jamie Tedford - Wednesday, May 6, 2015
The battle to own the "location graph" is in full swing. Google ...
- Whoops: Twitter Runs Ads Next To Porn
The Social Graf, Erik Sass - Wednesday, May 6, 2015
This probably isn't what they meant by a high-engagement adjacency. Twitter's Promot ...
- Facebook Turns London Eye Into Election Pie Chart
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
The London Eye will act as the nation's political barometer ahead ...
- Microsoft's Windows 10 OKs Middle-Finger Emoji
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, May 5, 2015
Trying to get a leg up on rival operating systems, Microsoft’s Windo ...
- Google Gets Social With "Collections"
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, May 5, 2015
Google’s social strategy is showing signs of life with the launch Collection ...
- Blue Buffalo, Petco Partner For Cancer Awareness Month
Marketing Daily, Tanya Gazdik - Monday, May 4, 2015
For each bag of Blue Buffalo dog or cat food purchased ...
- Facebook Appeals To Developers, Launches Internet.Org Project
MediaDailyNews, Laurie Sullivan - Monday, May 4, 2015
Facebook has launched the Internet.org Project in a bid to build o ...
- Brands Take Note: Emoji Thrives On Instagram
Social Media & Marketing Daily, Gavin O'Malley - Monday, May 4, 2015
Do you speak emoji? Brands vying for attention on Instagram and oth ...
- Pinterest Tests Developer Platform, Users Pin Mobile Apps
Social Media & Marketing Daily, Gavin O'Malley - Monday, May 4, 2015
Challenging Google's Android and Apple's iOS, Pinterest is testing a developer platfo ...
- Facebook In Talks To Buy Nokia's Here For Mapping
The Social Graf, Erik Sass - Tuesday, May 5, 2015
This week brings rumors that Facebook is interested in acquiring Nokia's He ...
- Periscope Pitting Twitter Against Live-Content Co.'s
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, May 4, 2015
By bragging about the popularity of Periscope, Twitter CEO Dick Costolo ...
- Questions Surround SurveyMonkey CEO's Untimely Death
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, May 4, 2015
Uncertainty surrounding the untimely passing of Dave Goldberg, CEO of SurveyMonkey a ...
- Facebook To Sweeten Ad Deals With Publishers
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, May 4, 2015
Extending an olive branch to media makers, Facebook is reportedly ready ...
- Tecate Gets Awareness Boost From Mayweather-Pacquiao Fight Sponsorship
MAD, Larissa Faw - Friday, May 1, 2015
Tecate's sponsorship of the mega-hyped boxing match taking place Saturday already appea ...
- Chobani Launches Lifestyle-Themed Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
The ads, which will run on television during prime time through t ...