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Snapchat Courting Big Ad Dollars

Evan Spiegel, Snapchat’s press-shy CEO, tells Bloomberg Businessweek how he plans to turn his brainchild into a “real business.” “After starting to run select video ads earlier this year, Snapchat is about to begin soliciting other big advertisers with some new numbers that assert its audience is bigger, younger, and more obsessive than anything on television,” Bloomberg writes.

Read the whole story at Bloomberg »

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