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Twitter CFO Takes Over Marketing To Make It A 'Key Component Of Everything We Do'

Speaking at the J.P. Morgan global technology, media and telecom conference on Wednesday, Twitter CFO Anthony Noto confirmed he is now in charge of marketing. He said the decision was made to “elevate the importance of marketing” at board level and make it a “key component of everything we do” and that “marketing really needs to permeate product, it needs to permeate content and it needs to permeate media.”

Read the whole story at Marketing Week »

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