- Minority Groups More Likely to Support Online Causes
The Social Graf, Erik Sass - Tuesday, May 31, 2011
Significant proportions of African-American (30%) and Hispanic (39%) adults say they a ...
- Myspace Finds Its Place: That's Social Entertainment
Online Media Daily, Joe Mandese - Thursday, May 26, 2011
Social media, especially big social-networking platforms such as Facebook and Twitter, a ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Phone Home: Microsoft Takes Wraps Off 'Mango'
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Microsoft Tuesday unveiled the latest version of its Windows Phone platform, wi ...
- Social Networks Appealing To Affluents
Research Brief, Jack Loechner - Wednesday, May 25, 2011
Among the general population, the main reason cited for connecting with bran ...
- In the First Wave of Social Media IPOs, Advertising Takes a Back Seat
The Social Graf, Erik Sass - Wednesday, May 25, 2011
LinkedIn ventured forth into the public markets with great success earlier th ...
- Toyota Driving Private "Social Network"
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 23, 2011
With some help from Salesforce.com, Toyota is launching its own social networki ...
- CW's Shopkick App Promotes Shows, Ad Deals
MediaDailyNews, Wayne Friedman - Friday, May 20, 2011
During the present upfront ad sales process, CW is pushing two mobi ...
- Capitalizing On Consumer Intent
Online Media Daily, Anurag Wadehra - Monday, May 23, 2011
Your search ads drive strong ROI. Your Facebook page attracts new fan ...
- Shocker: Blippy, Which Shared Credit Card Purchases, Closes
The Social Graf, Erik Sass - Monday, May 23, 2011
The world is looking a little less crazy today with the ne ...
- Report: Social Widgets Always On The Clock
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 19, 2011
Respectively, "Like" and "Tweet" buttons notify Facebook and Twitter that a us ...
- BroadCause Boosts Activism Via Social Media
Online Media Daily, Gavin O'Malley - Thursday, May 19, 2011
How much social media buzz can you build in seven days? Cause-marketi ...
- LinkedIn IPO Exceeds Optimistic Forecasts
The Social Graf, Erik Sass - Thursday, May 19, 2011
After raising the low end of its stock price in the da ...
- Bing Gets Tighter With Facebook
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 18, 2011
Holding on to the slightest change search engines make, Giles Turnbull tel ...
- Facebook Drops Age, Other Restrictions On Promotions
Online Media Daily, Mark Walsh - Tuesday, May 17, 2011
Don't be surprised to see more marketing efforts tied to cigarettes a ...
- Modern Mom More Than "... A Regular Woman"
Research Brief, Jack Loechner - Wednesday, May 18, 2011
According to a recent Nielsen Company study, 34% of American households a ...
- More African-American College Students Use Twitter
The Social Graf, Erik Sass - Wednesday, May 18, 2011
I'm always curious about the ways different groups use social media, includi ...
- LinkedIn Ups IPO Price, Valuation
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 17, 2011
LinkedIn just increased the price range for its initial public offering, lifti ...
- Tonys Engage Fans Via Facebook Video
Online Media Daily, Gavin O'Malley - Tuesday, May 17, 2011
Preparing for the big Broadway salute on June 12, the 65th Annu ...
- Facebook, Twitter Key To Small Business Marketing
Online Media Daily, - Monday, May 16, 2011
Three-quarters of small businesses are already active social-media marketers, according to onli ...
- As IPO Nears, How Does LinkedIn Make Money?
The Social Graf, Erik Sass - Tuesday, May 17, 2011
If all goes according to plan, on Thursday LinkedIn will become t ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Facebook Delivers Ads
Research Brief, Jack Loechner - Monday, May 16, 2011
According to a comScore overview of the U.S. online display advertising mark ...
- Stupid PR Tricks: The Facebook-Google Edition
The Social Graf, Erik Sass - Monday, May 16, 2011
Oh, such hilarity. Where to start? The total lack of common sens ...
- How the Metric Was Done (or Will Be)
The Social Graf, Erik Sass - Friday, May 13, 2011
I'm obsessed with Westerns, and it occurred to me that the progre ...
- Microsoft Buys Skype, but Ads Have No Role (Yet)
The Social Graf, Erik Sass - Wednesday, May 11, 2011
Skype shares many of the basic defining elements of social media: namel ...
- Philly Launches Foodspotting Campaign, New Ads
Marketing Daily, Karl Greenberg - Thursday, May 12, 2011
The Greater Philadelphia Tourism Marketing Corporation has a food-centric campaign as pa ...
- The Ultimate 'Brand Community'
Marketing: Sports, Jon Last - Tuesday, May 10, 2011
Fellow sports fans can represent the most trusted and basic form ...
- Facebook is Bad for Education; Also, Good
The Social Graf, Erik Sass - Tuesday, May 10, 2011
In yesterday's post I mentioned a survey from the U.K. suggesting th ...
- LinkedIn Ready For IPO
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 9, 2011
Ready to go public, LinkedIn on Monday said it would offer 7. ...