- Black Friday: Lots More Shoppers, A Bit More Dough
Marketing Daily, Sarah Mahoney - Sunday, November 28, 2010
Looks like Black Friday -- still considered the true kickoff of t ...
- General Mills Focuses On Marketing Efficiency
Marketing Daily, Karlene Lukovitz - Thursday, November 18, 2010
One current emphasis is on reviving Progresso soup growth -- in pa ...
- Forecast: Holiday Emails To Be Weapon Of Choice
Marketing Daily, Sarah Mahoney - Thursday, November 18, 2010
"We're really seeing the return of the shopper," Ted Vaughan, a partn ...
- This Christmas, Consumers Love Cash (And Bling)
Marketing Daily, Sarah Mahoney - Tuesday, November 16, 2010
Phil Rist, BIGresearch's EVP, which conducted the survey for the NRF, tel ...
- Forrester: Online Spend To Rise 16% This Holiday
Marketing Daily, Sarah Mahoney - Friday, November 12, 2010
The report says that consumers continue to shift more of their purchas ...
- More Confidence, More Advertising
Research Brief, Jack Loechner - Thursday, October 21, 2010
According to figures recently released by The Nielsen Company, global ad spendi ...
- Jewelry, Gift Cards Top Holiday Wish Lists
Marketing Daily, Sarah Mahoney - Tuesday, October 19, 2010
People seem to be taking "baby steps toward a new normal," N ...
- Boom(er) Or Bust Holiday Season?
Engage:Boomers, Mark Bradbury - Monday, October 18, 2010
While many marketers have not yet grasped the value of this boomi ...
- Even As They Slash Prices, Grocery Chains Increase Ad Spend
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
Supermarket chains are increasing their advertising and -- sometimes concurrently -- slashi ...
- Foodservice Spending Up Slightly in Q2
Marketing Daily, - Tuesday, October 12, 2010
"Around the world, most of our analysts describe their economic environment a ...
- Slow and Steady: Ad Rates Up 3.8%
Marketing Daily, - Tuesday, October 12, 2010
Though many advertising categories are down, automotive is one of the f ...
- Winter Holiday Forecasts: Moderately Subdued
Marketing Daily, Sarah Mahoney - Friday, October 1, 2010
"We expect consumers to shop, but we think they will be subdue ...
- Boomers And The New (Normal) Economy
Engage:Boomers, Matt Thornhill - Monday, September 27, 2010
The evidence continues to mount that there is a new mentality amo ...
- Luxury Spending Up, But Wealthy More Cautious
Marketing Daily, Sarah Mahoney - Friday, September 24, 2010
"A recession is not only an economic event," Pam Danziger, president ...
- Affluent, Generous Young Women Lead Recovery
Marketing Daily, Sarah Mahoney - Wednesday, September 1, 2010
"There's certainly more fearlessness about spending among younger, affluent shoppers," Ed Ja ...
- Where Is The Money Coming From?
MoBlog, Mark Walsh - Monday, August 30, 2010
One of the more intriguing pieces of advice handed out during MediaPost ...
- Technology And Secular Shifts in Spending Support Communication Industry Growth
Research Brief, Jack Loechner - Wednesday, August 18, 2010
According to the Veronis Suhler Stevenson Communications Industry Forecast 2004 -2014, T ...
- Sell Me: College Students' Spending Power Soars
MediaDailyNews, Erik Sass - Wednesday, July 14, 2010
The college cohort (the vast majority between 18 and 34) wield formidab ...
- The 'Subliminal' Effects Of Banner Ads
Online Media Daily, Laurie Sullivan - Monday, June 28, 2010
Consumers say they ignore static banner ads, and don't click on the ...
- Social Network Ad Revenues to Grow -- But Where?
The Social Graf, Erik Sass - Monday, June 28, 2010
Social network advertising clearly has a bright future, and the prospects f ...
- Most Forecasters Predicting Double-Digit Online Ad Gains In 2010
Online Media Daily, Mark Walsh - Thursday, June 17, 2010
When the Interactive Advertising Bureau reported that online ad spending hit ...
- Study: Online Video Spending Expected To Grow, But Budget Sources Don't Change
Online Media Daily, Staff Writers - Monday, June 14, 2010
Budgets for the three major forms of video advertising -- TV, onli ...
- Online Marketing Budgets: Invest For Success
Marketing Daily, Thad Kahlow - Friday, June 11, 2010
Focus on the low-hanging fruit -- the four pillars of online market ...
- More Are Cutting Back On Summer Splurges
Marketing Daily, Sarah Mahoney - Friday, June 11, 2010
"They aren't completely cutting out indulgences, they're just finding other ways ...
- NRF: Consumers Plan To Spend A Bit More On Dad
Marketing Daily, - Wednesday, June 9, 2010
The most popular way to celebrate is with a meal out, chos ...
- Consumers Recharged and Electronically Shopping
Research Brief, Jack Loechner - Tuesday, June 8, 2010
According to a new survey of consumer retail spending and trends fr ...
- Survey: Spending On Grads Is Up
Marketing Daily, - Friday, May 21, 2010
Overall, the survey, conducted by BIGresearch, found 31.4% of people plan ...
- Gadget Spend Up, Reflecting Their Essential Nature
Marketing Daily, Aaron Baar - Thursday, May 6, 2010
"There's a strong desire for consumer electronics. It's one of those thin ...
- Paid-Search Spend Rises, Signals Stronger Year Ahead
Online Media Daily, Laurie Sullivan - Tuesday, April 13, 2010
Marketers spent 11% more on paid-search ads between January and March ...
- Retailers Prep For Consumer Spending
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
...