- Spending Restraint Is The Back-To-School Spending Byword
Research Brief, Jack Loechner - Wednesday, August 3, 2011
According to NRF's 2011 Back-to-School survey, conducted by BIGresearch, parents this ye ...
- Parents Dread Spending; Electronics Sales To Suffer
Marketing Daily, Sarah Mahoney - Monday, August 1, 2011
Only 25% of parents in its survey say they plan to purcha ...
- Study: Father's Day Spending To Rise 7%
Marketing Daily, - Thursday, June 2, 2011
A new survey from Brand Keys predicts that consumer spending this Father ...
- Father's Day Spending To Hit $11.1 Billion
Marketing Daily, Sarah Mahoney - Tuesday, May 31, 2011
Clothing -- including the dreaded necktie -- will be the choice ...
- Major Brands Boost Online Spend In The U.K.
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 16, 2011
A theme at a conference organized by the Chartered Institute of Marketing ...
- Study: Music Sponsorship Spend Hits High Note
Marketing Daily, Aaron Baar - Thursday, April 28, 2011
According to IEG, which measures sponsorship spending, North American-based companies will spe ...
- Ad Spending Heading Up
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
U.S. advertising spend is going to rise 2.5% to $155.2 billion th ...
- IAB Says Online Ad Revenue Was $26 Billion In '10
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
The Interactive Ad Bureau says last year online spend reached a reco ...
- Ad Spending Set To Rise, Especially Online
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
Ad spending in the U.S. is heading up. New forecasts from Public ...
- Media Spend: A Story Of Three Brands
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
A recent study by Morgan Stanley says people spend nearly as mu ...
- Bunny Bonanza: Consumers Up Their Easter Spend
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2011
Whether it's due to a very late Easter or a jelly bean-hung ...
- B2B More Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
B2B marketers have vastly increased their social-media marketing commitments. Forrester Research predic ...
- Deal-a-Day Offers On Fast Track
Research Brief, Jack Loechner - Friday, March 25, 2011
According to BIA/Kelsey, U.S. consumer spending on deal-a-day offers, is expected ...
- Consumer Spending And Saving Still Stagnant
Research Brief, Jack Loechner - Tuesday, March 22, 2011
The last few months have produced some cheerful economic news, with stro ...
- Industry Getting Smarter About Incentive Spending
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
The firm said General Motors and Nissan showed the biggest year-over-year boos ...
- Cut, Color & Cappuccino: Small Luxuries Are Back
Marketing Daily, Sarah Mahoney - Friday, February 25, 2011
New research from the National Retail Federation shows that Americans aren't ju ...
- One Grandkid Households Are Big Spenders
Research Brief, Jack Loechner - Monday, February 21, 2011
According to new Nielsen research, grandparent households spend 4.4% more per ye ...
- Poll: Cupid Gets 11% Raise
Marketing Daily, Sarah Mahoney - Thursday, January 27, 2011
Looks like Americans are in the mood for love. A new spendi ...
- Consumers Plan to Spend More, Save Less, Pay Debts
Research Brief, Jack Loechner - Monday, January 17, 2011
According to the latest American Express Spending & Saving Tracker, more th ...
- 2010 EHoliday Spending Wrap
Research Brief, Jack Loechner - Monday, January 10, 2011
According to comScore, retail e-commerce spending for the entire November - Decemb ...
- Survey: Shoppers Reeled In Holiday Spending
Marketing Daily, Tanya Gazdik - Wednesday, January 5, 2011
"Shoppers are warily putting their toes back into the retail waters," Phil ...
- Online Ad Revenue to Grow 10% in 2011, S&P Predicts
Online Media Daily, Erik Sass - Wednesday, December 29, 2010
Online advertising revenue and online retail spending will both grow by 1 ...
- Penney, Target Double Down For Boxing Day
Marketing Daily, Sarah Mahoney - Thursday, December 23, 2010
The post-Christmas push comes after early indications that, overall, these have be ...
- KBB.com: Holiday Shoppers Keep Eye On Autos
Marketing Daily, Karl Greenberg - Wednesday, December 22, 2010
Kelley Blue Book says that nearly 20% of shoppers who are cutti ...
- Jingle Bells: Online Cash Registers Ringing
Online Media Daily, Gavin O'Malley - Wednesday, December 22, 2010
For the first 49 days of the season, holiday e-commerce spending ...
- Swapping Is The New Shopping
Around the Net In Brand Marketing, Nina Lentini - Friday, December 17, 2010
Community commerce. Secondhand nation. Conscious consuming. Meshing. Call it what you wil ...
- Study: Two-thirds Shop With No Christmas Budget
Marketing Daily, Sarah Mahoney - Monday, December 13, 2010
"What's really alarming is that lower-income households are even less likely ...
- Holiday Scorecard: Cybershopping Fades A Bit
Marketing Daily, Sarah Mahoney - Tuesday, December 7, 2010
That slowdown was to be expected, Andrew Lipsman, comScore's senior director ...
- Report: Advertisers To Spend More Heavily On, And More For, Digital Channels
Online Media Daily, Gavin O'Malley - Monday, December 6, 2010
Continued economic uncertainty will inspire advertisers to rely more heavily on digit ...
- Report: Mobile Advertising To Reach $790 Million In 2010
Online Media Daily, Mark Walsh - Wednesday, December 1, 2010
U.S. mobile advertising this year will reach $790 million in 2010, ...