2010 EHoliday Spending Wrap

2010 Holiday Season vs. 2009 Holiday Season (eCommerce Retail Spending Excludes Auctions and Large Corporate Purchases, Total U.S.)


Millions ($)





Percent Change

November 1-December 31




Thanksgiving Day (Nov. 25)




Black Friday (Nov. 26)




Cyber Monday (Nov. 29)




Green Monday (Dec. 13)




Free Shipping Day (Dec. 17)




Source: comScore, January 2011 (Full season comparison based on calendar days; individual day comparisons based on corresponding shopping days in 2009)

comScore chairman Gian Fulgoni says "... spending increased at a rate of 12% for the season, outpacing the forecasted 11%... and set a new holiday season record... retailers targeted many of their promotions even earlier than usual and reaped the benefits... the season will be remembered for... the first billion-dollar spending day in history... the first time we've witnessed Cyber Monday rank as the heaviest online spending day of the year... and the impact of free shipping... used in more than half of all e-commerce transactions this season... "

For the first time since comScore began tracking e-commerce activity in 2001, Cyber Monday (Monday, Nov. 29) ranked as the heaviest online spending day of the year at $1.028 billion. Green Monday ranked as the second heaviest day, followed by Monday, December 6. Free Shipping Day (Friday, Dec. 17) ranked fourth, while Thursday, December 16 rounded out the top five with. Eight days in total surpassed $900 million in spending this holiday season.

Top 10 Online Spending Days of 2010 Holiday Season (Non-Travel Retail Spending; Total U.S. - Home/Work/University Locations


Spending in Millions ($)

Monday, Nov. 29 (Cyber Monday) 


Monday, Dec. 13 (Green Monday) 


Monday, Dec. 6


Friday, Dec. 17 (Free Shipping Day)


Thursday, Dec. 16


Tuesday, Dec. 14


Tuesday, Nov. 30


Wednesday, Dec. 8


Thursday, Dec. 9


Tuesday, Dec. 7


Source: comScore, Inc, January 2011

For additional information, including a weekly sales chart, please visit comScore here.

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