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Swapping Is The New Shopping

Community commerce. Secondhand nation. Conscious consuming. Meshing. Call it what you will, the new mindset grew out of the recession that occurred just as social media boomed, leaving people looking for ways to get what they want without cash and without going to the store.

John Gerzema, chief insights officer at New York-based ad agency Young & Rubicam and author of the Spend Shift, says, "People are realizing that thrift isn't a bad word. And we're very comfortable using social tools. The old way of spending doesn't have to happen. We can rent it, borrow it, trade it."

Read the whole story at Chicago Tribune »

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