- Youth Exposure To Alcohol Ads Declines
Marketing Daily, Erik Sass - Wednesday, August 11, 2010
Wine, beer, and spirits advertisers have mostly complied with their voluntary commitme ...
- Soc Media Is Murky Area For Marketers Of Alcohol
Around the Net In Brand Marketing, Thom Forbes - Monday, August 9, 2010
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- Bill Banning Interstate Sale Of Alcohol Sparks Controversy
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
Internet and direct-mail sales by small winemakers and microbrewers have boomed ...
- Vodkas: 'Affordable Quality' Getting a Workout
Marketing Daily, Karlene Lukovitz - Tuesday, July 27, 2010
James Dale, president of Panache Imports -- also parent of Alchemia vod ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Alcohol: At-Home Upticks As On-Premise Dips
Marketing Daily, Karlene Lukovitz - Friday, July 16, 2010
While more consumers are opting to consume alcoholic beverages at home rath ...
- Diageo N.A. Creates New Senior Positions
Marketing Daily, - Thursday, July 15, 2010
Diageo North America has announced the creation of two new senior positio ...
- Sauza Tequila Targets Women Via 'Redbook'
Marketing Daily, Karlene Lukovitz - Friday, July 9, 2010
Aiming to establish itself as women's tequila brand of choice and ...
- Report: Online Beverage Ads Pulled Highest Q1 Interaction
Marketing Daily, Karlene Lukovitz - Thursday, July 8, 2010
Results of this first of regular, quarterly analytics benchmark reports from Unica ...
- Smirnoff Intros Mango, Peach Varieties
Marketing Daily, - Thursday, July 8, 2010
Smirnoff also recently introduced a new package design that prominently incorporates t ...
- Southern Comfort Aids Gulf Relief
Marketing Daily, - Thursday, July 1, 2010
Southern Comfort kicked off the effort with an initial donation of $50,00 ...
- Captain Morgan Taps Marisa Miller as 'First Mate'
Marketing Daily, - Wednesday, June 30, 2010
Miller will be in digital, point of sale, advertising, social responsibility communicati ...
- Norwegian Cruise Line Partners With Svedka Vodka
Marketing Daily, - Monday, June 28, 2010
Inspired by the original ice bars and ice hotels in Scandinavia, Norwegi ...
- NBC Wins Sunday, Boosted By U.S. Open Ratings
MediaDailyNews, Wayne Friedman - Monday, June 21, 2010
NBC won a weak summer Sunday -- with a stronger-than-expected U.S Op ...
- BrosIcingBros.com Goes Dark; Smirnoff Says It Took 'Measures'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
Smirnoff is suggesting that it had a hand in the demise ...
- Tequila Herradura Says 'Buy the Barrel'
Marketing Daily, - Monday, June 14, 2010
Tequila Herradura, a premium tequila brand, is launching a program that le ...
- Drinking Game Raises Questions; Diageo Says It's Not Involved
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
J. David Goodman reports that a new viral binge drinking game featuri ...
- Developing World Develops A Taste For Scotch Whiskies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
Scotch whisky is becoming a fashionable drink in developing countries, Paul Sto ...
- Patrón National Train Tour To Benefit Gulf Coast
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
At each stop, top local chefs will create Patrón-inspired events at t ...
- Bacardi Names Lagnado, Dove 'Real Beauty' Architect, Global CMO
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
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- What Do Jack Daniels Drinkers Like To Do?
Marketing Daily, - Tuesday, May 25, 2010
Percentage of Jack Daniels drinkers more likely than the average American adu ...
- Milagro Marketing 'Evolves' In First Consumer Push
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Milagro super-premium tequila is targeting "urban expressive" consumers between the ages ...
- Jim Beam, Atlantic Records Offer Kid Rock Downloads
Online Media Daily, Gavin O'Malley - Monday, May 17, 2010
Beginning Monday, Jim Beam Bourbon and Atlantic Records plan to offer fa ...
- Canadian Club Revives 'Hide A Case' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2010
"Cases hidden on top of mountains, planted on exotic islands and buri ...
- Southern Comfort Unveils Streamlined Design
Marketing Daily, Karlene Lukovitz - Wednesday, May 12, 2010
The brand's traditional bottle shape has been preserved, but the intricate detaili ...
- Smirnoff Named Most Valuable Global Drinks Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
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- Tecate Contest Leverages Passions For Soccer
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
Although the program is based in the U.S., the focus is t ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Captain Morgan Lime Bite Hits TV
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The series of three, 15-second TV spots, all falling under a "Delicio ...
- Jim Beam Offers Exclusive Kid Rock Downloads
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
According to Beam, this is the first time a spirits brand a ...