- Moët Extends Hollywood Ties With 'Sex and City 2'
Marketing Daily, Karlene Lukovitz - Tuesday, April 20, 2010
While the producers are trying to keep at least a few surpris ...
- Kraft, Tecate Share Hispanic Marketing Knowledge
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
Key principle #1 is developing a deep understanding of the lifestyles a ...
- Tecate's Latest Personalizes 'Character' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
The more personalized creative approach represents a "natural evolution" of the "c ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- Tecate Weighs In for Mayweather Vs. Mosley
Marketing Daily, - Saturday, April 10, 2010
Tecate is launching its promotional program for the "Who R U Picking ...
- Tip Off: Bacardi Inks NBA Sponsorship Deal
Marketing Daily, David Goetzl - Monday, April 12, 2010
Bacardi will also attach its brand to the NBA's summer league a ...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...
- Jim Beam, ESPN Launch Multichannel Partnership
Marketing Daily, Karlene Lukovitz - Monday, March 22, 2010
While Beam will continue some select, sport-specific sponsorships/marketing (such as its hospitali ...
- Cabo Wabo Tequila Rock 'n Rolls In Bars
Marketing Daily, - Thursday, March 18, 2010
The Blanco tequila brand will be visiting bars and nightclubs nationwide, offeri ...
- Tequila Patrón Expands Le Mans Sponsorship
Marketing Daily, - Thursday, March 4, 2010
Under the expanded presenting sponsorship, the brand's long list of exposure opportuniti ...
- El Jimador Tequila Launches IPhone App
Marketing Daily, - Monday, March 1, 2010
El Jimador Tequila is launching an iPhone application, "100% Party Planner." Design ...
- Diageo Ready To Spend Again; Says Promotions Have Hit Bottom
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
After 18 months of reduced advertising expenditures and discounting, the president ...
- Skyy Hooks Up With 'Sex And The City 2'
Marketing Daily, Karlene Lukovitz - Thursday, February 18, 2010
"This year, we are doing much of the same, but making [t ...
- Rums Of P.R. Campaign 'Reflects' On Variety
Marketing Daily, Karl Greenberg - Thursday, February 18, 2010
Ads with headlines like "Passion," "Versatility," "Dedication" and "Perfection" are aimed ...
- Herradura Launches Site With Premium Message
Marketing Daily, - Thursday, February 11, 2010
Tequila Herradura has revamped Herradura.com as part of an effort to ta ...
- Moët & Chandon To Star At Academy Awards
Marketing Daily, - Wednesday, February 10, 2010
Moët & Chandon's flagship champagne, Impérial, Grand Vintage 2003 and Nectar Impéri ...
- Private-Label Growth Outpacing Brands
Marketing Daily, Karlene Lukovitz - Monday, February 8, 2010
"Wine is a highly fragmented category, and we believe that in ma ...
- Americans Drink More Booze But Spend Less On It
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
Consumers drank "value" brands of bourbon, vodka and tequila at the expen ...
- Jim Beam Thanks Troops Via VIP Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 2, 2010
As for Jim Beam's overall marketing focus, the brand has been conscious ...
- Absolut Jonze
Marketing Daily, - Thursday, January 21, 2010
Spike Jonze's latest film, "I'm Here," a 30-minute short premiering at t ...
- Sam's Club Moves Into Private-Label Spirits
Marketing Daily, Karlene Lukovitz - Wednesday, January 6, 2010
While club member loyalty is a prime objective -- Sam's Club's h ...
- Melting Pot, Skyy Vodka Tie In With Movie
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2010
Given The Melting Pot's popularity as a Valentine's Day destination, the mov ...