This month, Cabo Wabo Tequila is launching a new, year-long, on-premise sales and marketing program, "Shot of Rock n' Roll."
The Blanco tequila brand will be visiting bars and nightclubs
nationwide, offering sample shots, new cocktails and variations on the Caborita. Rock-themed trivia games and freebies such as guitar picks and electric guitar keychain bottle openers will be offered
at the events. --Karlene Lukovitz