• by May 25, 2010

Percentage of Jack Daniels drinkers more likely than the average American adult to:

1 Use cigarette rolling papers +311 %

2 Smoke cigars +260 %

3 Play billiards/pool +175 %

4 Shop at Men's Wearhouse +173 %

5 Participate in football +170 %

6 Participate in softball +160 %

7 Participate in a fantasy sports league +154 %

8 Listen to or purchase Hard Rock music +149 %

9 Agree that radio keeps them up-to-date with the latest styles and trends + 53 %

10 Believe that seeking adventure and risk is very important + 49 %

Source: GfK MRI Survey of the American Consumer, Fall 2009