- Truvia Kicks Off 'Sweet' Packet Messages, Content Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, October 10, 2018
Sponsored content on 'Upworthy' includes 'sweetness type' quiz by Vanessa Hill, article ...
- New Amsterdam Vodka Signs First Sports Deal, With NHL
Marketing Daily, Karlene Lukovitz - Monday, October 1, 2018
The rapidly growing brand is investing in a leap in visibility, ...
- Vox Media Debuts 'The Goods by Vox'
MAD, Larissa Faw - Monday, September 10, 2018
The new vertical is sponsored by American Express and explores how consume ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Performance Marketing Insider, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spendi ...
- 'Texas Monthly,' Frost Bank Team For Sponsored Series
Publishers Daily, Sara Guaglione - Wednesday, August 29, 2018
"The Texas Optimism Project" features monthly conversations about optimism from Texans w ...
- Land Rover Plays Up Agility In Web Series
Marketing Daily, Tanya Gazdik - Wednesday, August 22, 2018
"Motor Trend's enthusiasts provide four to six vehicle recommendations per year ...
- Is Influencer Marketing Actually Working For Anyone?
London Blog, Sean Hargrave - Monday, August 20, 2018
The CMA is investigating influencers in the UK over lack of # ...
- 'Real Simple' To Showcase Licensed, Sponsored Products In Brooklyn Apartment
Publishers Daily, Sara Guaglione - Friday, August 17, 2018
Each room in the apartment will be curated by a well-known interi ...
- Porsche, Motor Trend Group Launch Show
Marketing Daily, Tanya Gazdik - Friday, August 10, 2018
Partnerships spread the message of Porsche in motorsport "both within our co ...
- Infiniti, Motor Trend Group Bring Classic Japanese Cars To Pebble Beach
Marketing Daily, Tanya Gazdik - Thursday, August 2, 2018
The invitational will display Japanese automobiles along with presentations from experts ...
- U.S. Air Force Inks Multi-Tournament Deal With ELeague
Digital News Daily, Alex Weprin - Thursday, July 19, 2018
The Air Force will be the official armed services partner for ELeag ...
- Content Wasted, Or Worse
MediaDailyNews, George Simpson - Thursday, July 19, 2018
We live in a world where content (and data) are the n ...
- Outbrain, IDG Enter Strategic 2-Year Partnership
Publishers Daily, Melynda Fuller - Tuesday, July 3, 2018
The partnership allows IDG to apply Outbrain's suite of Engage Solution tool ...
- Nissan Signs On As Sponsor Of Motor Trend Group's 'The Truck Show'
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2018
"Nissan has a strong truck story to tell with Titan, and worki ...
- Katie Couric Joins The Skimm For Sponsored Video Series
Publishers Daily, Melynda Fuller - Tuesday, June 19, 2018
Part of her company's expansion includes a new sponsored video series call ...
- LinkedIn Introduces Carousel Ads For Sponsored Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
Carousel Ads, which initially debuted on social sites like Facebook and sear ...
- National Public Media: Voice Activation Is The Future Of Podcasting
Publishing Insider, Melynda Fuller - Thursday, June 7, 2018
Podcasts have become a ubiquitous, if not essential, way for publishers ...
- Offbeat Biz-Whiz Video Pairings Resonate For Dark Horse Wine
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2018
The Gallo wine brand is pulling strong interest from young Millennials throu ...
- ITV Announces World Cup TV Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, May 16, 2018
ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its Wor ...
- Hyundai, Bloomberg Media Extend Partnership
Marketing Daily, Tanya Gazdik - Monday, April 30, 2018
A new digital video series launches May 7 and explores how artis ...
- Hulu Sponsorship Deals For 'NBA On TNT' Playoff Games
Television News Daily, Wayne Friedman - Friday, April 13, 2018
Hulu will tout its 'Hulu with Live TV' for the first roun ...
- What Part Of Transparency Do Influencers Not Get?
London Blog, Sean Hargrave - Wednesday, February 14, 2018
It protects them, their sponsors and their audience -- yet only ha ...
- McLaren And Dell Sponsorship To Be Announced
Around the Net In MAD London, Sean Hargrave - Thursday, February 8, 2018
The McLaren F1 team and Dell will unveil a long-term sponsorship pl ...
- McDonald's Goes Upmarket With Rugby Sponsorship On ITV
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
"Campaign" is reporting McDonald's is going upmarket with the announcement of i ...
- Twitter Expands Ad Options With Sponsored 'Moments'
Publishing Insider, Melynda Fuller - Tuesday, January 30, 2018
The sponsorship option opens a new avenue of social-media revenue at ...
- Penske Media, Outbrain Expand Sponsored Content Partnership
Publishers Daily, Fern Siegel - Friday, January 5, 2018
Two products enable PMC to improve revs, including enhancements in personalized editori ...
- 'The Voice' Returns With Giffgaff As Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, January 4, 2018
"The Voice" is back again from Saturday night, and mobile network Giffga ...
- Amazon Testing Alexa Sponsored Voice Ads, Report Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Reports surfaced Tuesday that Amazon has been speaking to consumer products goo ...
- Now Viewers Have To Distinguish Real From Sponsored Content
TV Watch, Wayne Friedman - Friday, December 22, 2017
The Federal Communications Commission just hit Sinclair Broadcast Group with the large ...
- New 'Beyond Borders' Pub Connects Immigrant Populations
Publishing Insider, Melynda Fuller - Friday, December 15, 2017
The editors, many of whom are migrants themselves, saw a niche n ...