- Dannon Signs As NFL's Official Yogurt Sponsor
Marketing Daily, Karlene Lukovitz - Thursday, July 31, 2014
The terms were not revealed, and no specific marketing programs have be ...
- ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
ABC says it will use social data to customize and evaluate b ...
- Crystal Light Unveils Interactive Posters That Play Music
MediaDailyNews, Erik Sass - Tuesday, July 29, 2014
It's a brave new world where printed posters can become interactive digit ...
- One In Three Think Nike Sponsored The World Cup
Around the Net In MAD London, Sean Hargrave - Monday, July 28, 2014
Nearly one in three consumers (30 percent) think Nike was an offici ...
- Has Social Killed World Cup Sponsorship?
London Blog, Sean Hargrave - Monday, July 28, 2014
If you spend upwards of $100m on sponsoring the World Cup, you ...
- How BitPay Is Playing Bitcoin In Sports
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 23, 2014
Bitcoin processing firm BitPay has inked partnerships with the NBA's Sacramento Kin ...
- Fiat Goes Surfing For Vans At U.S. Open
Marketing Daily, Karl Greenberg - Tuesday, July 22, 2014
For the second year, Fiat is back as the exclusive auto spons ...
- Users Respond Most To Relevancy, Site Credibility In Sponsored Content
MediaDailyNews, Gavin O'Malley - Tuesday, July 22, 2014
When is native advertising a smart strategy for reaching online news reader ...
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2014
LOS ANGELES -- While TV is "still relevant" and continues to represe ...
- BMW Joins Gold Rush To 49ers' New Levi's Stadium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 22, 2014
Major League Soccer’s San Jose Earthquakes will play in the new $1 ...
- Heath Is Dear To Canadian Consumers
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
A new study conducted by Ipsos Reid and marketing agency TrojanOne rank ...
- Three Brands Were Surprise Winners At World Cup
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
It's interesting that the most talked about brands at the World C ...
- AT&T Chants Up The Yankees
Marketing Daily, Aaron Baar - Monday, July 21, 2014
AT&T is once again showing its support for the New York Yanke ...
- McD's 'B-Boy' Event Targets Young Asian-Americans
Marketing Daily, Karlene Lukovitz - Monday, July 21, 2014
In an example of employing nontraditional marketing to target multicultural audiences, McDonald ...
- Comic-Con Comes To San Diego (And A City Near You)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 21, 2014
As the world of marketing eases its way into the summer doldrum ...
- How To Measure True Sponsorship Value (A Framework)
Online Spin, Maarten Albarda - Monday, July 21, 2014
"That was fantastic. Let's do it again -- but bigger!" says t ...
- Nissan Inks Worldwide Deal With City Football League
Marketing Daily, Karl Greenberg - Thursday, July 17, 2014
Nissan's deal makes Nissan official auto sponsor of Manchester City Football Clu ...
- Labour Party Considering Junk Food Ad Watershed
Around the Net In MAD London, Sean Hargrave - Thursday, July 17, 2014
The Labour Party is expected to publish a white paper on propos ...
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
London Blog, Sean Hargrave - Wednesday, July 16, 2014
The sums involved in partnering with and sponsoring the World Cup a ...
- Mercedes-Benz Looms Large At Open Championship
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
Mercedes-Benz, which has a presence around the world at a variety ...
- Adidas Strikes GBP750 Kit Sponsor Deal With Manchester United
Around the Net In MAD London, Sean Hargrave - Tuesday, July 15, 2014
As widely expected Adidas will be Manchester United's next kit sponsor ...
- Brands Rush To Congratulate Germany And Gotze
Around the Net In MAD London, Sean Hargrave - Monday, July 14, 2014
Brands were quick to take advantage of Germany's victory in the Wor ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of t ...
- The Swoosh You Hear Is Nike Exiting Man U
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 10, 2014
Nike is taking its Swoosh off the shirts of Manchester United aft ...
- The Fan Journey And The End Of Sponsorship
MAD, Lynsey Holbrook - Tuesday, July 8, 2014
If you're a sponsor, don't think like one. You'll get better resul ...
- Brand Lessons From The World Cup
MAD, Larissa Faw - Tuesday, July 8, 2014
With an impressive performance by the U.S. team, viewer-friendly time zones a ...
- Nike To End Man United Kit Sponsorship Deal Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, July 8, 2014
Reuters is reporting that Nike will not renew its kit supply de ...
- Manchester United Sponsorship Bid Is A Lesson In Accepting That Now Is The New Norm
London Blog, Sean Hargrave - Tuesday, July 8, 2014
The new norm is a wonderful phrase because it sums up perfect ...
- Tour Sponsorship Brings Challenges, Opportunities
Marketing Daily, Aaron Baar - Monday, July 7, 2014
"The opportunity for brands to associate themselves with cycling are as gre ...
- Evian Turns Wimbledon Tweets Into Mini Music Videos
Marketing Daily, Karlene Lukovitz - Thursday, July 3, 2014
Some of the tweets from around the world were made into mus ...