- HP 'Bends The Rules' By Sponsoring Pro Surfer Ian Walsh
MAD, Larissa Faw - Tuesday, October 7, 2014
The computer maker will use the sponsorship to promote its x360 Pavili ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...
- Ryder Cup Achieves Record Level Of Social Following - BMW Dominates Sponsor Mentions
Around the Net In MAD London, Sean Hargrave - Tuesday, September 30, 2014
Golf's prestigious Ryder Cup saw its highest online traffic ever, receiving 162,0 ...
- Ryder Cup Figures Suggest It's Time To Forget Social Mentions And Focus On Brand Association
London Blog, Sean Hargrave - Tuesday, September 30, 2014
The USA and Europe teams had 5m Twitter fans between them, y ...
- Drinks Maker Hails Commonwealth Games Sponsorship Success
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activi ...
- AIG Ramps Up Rugby Sponsorship Awareness Campaign On Social
Around the Net In MAD London, Sean Hargrave - Tuesday, September 23, 2014
American International Group (AIG) is quickening investments in social, video and onli ...
- Capital One Wins Title Sponsorship Of Orange Bowl
MediaDailyNews, Wayne Friedman - Monday, September 22, 2014
A multiyear deal with ESPN will give Capital One title sponsorship ...
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
MediaDailyNews, Wayne Friedman - Friday, September 19, 2014
With the backdrop of yet another NFL marketing partner suspending activities ...
- WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
MAD, Steve McClellan - Wednesday, September 17, 2014
Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, t ...
- Marketers To NFL: 'Do We Have Your Attention Now?'
TV Watch, Wayne Friedman - Thursday, September 18, 2014
Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Sou ...
- Allstate Hosts College Football Twitter Challenge
Marketing Daily, Tanya Gazdik - Wednesday, September 17, 2014
"We feel that we have some of the highest visibility not on ...
- 'Free Bet' Watershed Is A Red Herring, But Has The Gambling Industry Done Enough To Earn Self-Regulation?
London Blog, Sean Hargrave - Tuesday, September 16, 2014
The main bookmakers have come together to form the Senet Group, gambling ...
- Telemundo Taps Into Sponsors, Social Media Influencers For New Reality Series
MediaDailyNews, Larissa Faw - Wednesday, September 10, 2014
Telemundo is embracing both traditional and nontraditional media to promote its newe ...
- Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
MAD, Larissa Faw - Monday, September 8, 2014
Levi's has named full-service creative agency Heat as its lead partner ...
- 'Larry' Reports From The Sidelines For Dr Pepper
MAD, Larissa Faw - Wednesday, September 3, 2014
The new "One of a Kind" campaign, from Deutsch LA, is design ...
- Comcast Xfinity Sponsorship Drives NASCAR Series
MediaDailyNews, Wayne Friedman - Wednesday, September 3, 2014
Looking to raise its marketing awareness, the Comcast Xfinity TV-digital entertainment bra ...
- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- Nissan Brings Back Heisman House
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are s ...
- Hyundai Launches 'The Genesis' With TNT's 'Legends'
Marketing Daily, Karl Greenberg - Monday, August 18, 2014
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" ...
- Kay Jewelers Partners with Sofia Vergara
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
Kay Jewelers is partnering with Sofia Vergara. The actress has a lar ...
- Futbol, Empanadas, Apple Strudel And Chevrolet
Marketing: Automotive, Karl Greenberg - Thursday, August 14, 2014
In the United States, it is not beyond the realm of possibili ...
- Chevron, AdSport Cook Up Gas Station Food Contest
MAD, Larissa Faw - Friday, August 8, 2014
Developed by agency AdSport, Chevron's Game Day Chef Challenge invites entrants ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...
- Commonwealth Social Buzz Fails To Go International For Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Brandwatch figures have confirmed that the social buzz around the Commonwealth Gam ...
- Gary Lineker Takes A Swipe At Alcohol And Betting Ads Around Sport
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Former England start and Match of the Day host Gary Lineker h ...
- Is Lineker Right - Are Sports Too Close To Booze And Betting Brands?
London Blog, Sean Hargrave - Tuesday, August 5, 2014
When Gary Lineker tells you something about sport, you listen. But ...
- Ford Tells Cynics Commonwealth Games Worked Well
Around the Net In MAD London, Sean Hargrave - Monday, August 4, 2014
Commonwealth Games sponsor Ford has told "Marketing" the games were a usef ...
- World Cup Sponsorships Drained Adidas Coffers
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
The World Cup final was all about the three stripes, with t ...