- Alcatel OneTouch Signs On As Color Run Sponsor
Marketing Daily, Tanya Gazdik - Sunday, January 4, 2015
Alcatel OneTouch is partnering with The Color Run in North America ...
- L.A. Marathon Looking To Lace Up Brand Partners For '15
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2014
The race organization hired Mark Scoggins this year as VP of busine ...
- EBuyer Signs GBP3m Dave TV Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorsh ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Coca-Cola has signed up as official sponsor of the 2015 Rugby Wor ...
- Fans Want Rewards In Exchange For Tweets
MAD, Larissa Faw - Wednesday, December 17, 2014
That's according to Horizon Media which examined the value of sponsored live-eve ...
- Coke Ends 'American Idol' Sponsorship
Marketing Daily, Karlene Lukovitz - Tuesday, December 16, 2014
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the F ...
- Hyundai Makes Music 'Times Square' For Its Marketing
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
David Matathia, director of marketing communications at Hyundai Motor America, talks ...
- Sponsors Sign On For Special Olympics World Games In Los Angeles
Marketing Daily, Karl Greenberg - Monday, December 8, 2014
The event will bring 7,000 athletes and 3,000 coaches from 170 countri ...
- Hyundai Co-Sponsors Carrie Underwood Album Release Party With IHeartRadio
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
Hyundai and iHeartRadio are presenting sponsors of the release party for h ...
- Gumtree To Sponsor Celebrity Big Brother
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Gumtree.com, the classifieds Web site, will be the main sponsor for ne ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...
- Sony Will Not Renew FIFA Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Sony has announced it will not be renewing its sponsorship of football ...
- The Power Of Social Makes It Easier To Drop FIFA - Who Will Be Next?
London Blog, Sean Hargrave - Wednesday, November 26, 2014
FIFA hasn't done itself any favours with publishing an abridged version ...
- Coca-Cola Speaks Up About 'Disappointing' FIFA World Cup Report
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
Drinks giant Coca-Cola has criticised FIFA's handling of the controversial report in ...
- Marriott, United Extend NFL Relationships
Marketing Daily, Tanya Gazdik - Sunday, November 23, 2014
Marriott is hosting a "Most Passionate NFL Fan" contest and the winn ...
- Labour MP Questions Alcohol Brands Sponsoring Sports
Around the Net In MAD London, Sean Hargrave - Thursday, November 20, 2014
Speaking at the Alcohol Concern Conference Wednesday morning, Labour MP and Shad ...
- Rugby Organisers Block World Cup Ambushers With Outdoor 'Lock Out'
Around the Net In MAD London, Sean Hargrave - Tuesday, November 11, 2014
Rugby World Cup (RWC) organisers have snapped up all the outdoor spa ...
- Social Is Where Ambush Marketers Lurk Today, Not Outdoor, Rugby World Cup Organisers Will Discover
London Blog, Sean Hargrave - Tuesday, November 11, 2014
The Rugby World Cup organisers had little choice other than to blo ...
- Nissan Extends Partnership With 'The Voice'
Marketing Daily, Karl Greenberg - Monday, November 10, 2014
In the first vignette, debuting during the Nov. 18 episode of "T ...
- Chase Goes D-League With MSG, Westchester Knicks Partnership
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Chase gets its logo on Westchester Knicks properties and home venue, t ...
- Emirates Airlines Pulls Out Of Fifa World Cup Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Emirates Airlines has opted not to renew its lucrative sponsorship deal wi ...
- BBVA Goes Deeper With The NBA
MAD, Larissa Faw - Thursday, October 30, 2014
The NBA and Spanish financial institution BBVA have struck an exclusive partnersh ...
- Citi Named As Yahoo Live Sponsor
MediaDailyNews, Mark Walsh - Thursday, October 23, 2014
Citi will become an official sponsor of Yahoo Live and exclusively spons ...
- Mazda Grabs Sponsorship Of SXSW
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2014
"After spending time at last year's SXSW in Austin, we knew ...
- 'Sons Of Anarchy' Ride Away On Harleys; Black Widow Rides In
Marketing Daily, Karl Greenberg - Monday, October 20, 2014
The "Sons of Anarchy" are riding Harley-Davidson Street Bobs into the sunse ...
- Capital One Supports Comedy At The Kennedy
Marketing Daily, Tanya Gazdik - Thursday, October 16, 2014
Capital One is embarking on a $5 million, five-year commitment to suppo ...
- Royal Caribbean Sponsors NYC Subway Wi-Fi Extension
Mobile Marketing Daily, Mark Walsh - Thursday, October 16, 2014
More New Yorkers will soon be able to surf the Web a ...
- Heineken Sponsors Major League Soccer
MediaDailyNews, Erik Sass - Tuesday, October 14, 2014
As with so many spectator sports, soccer and beer just seem ...