- Samsung Announces Seven-Figure Channel 4 Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV ...
- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Channel 4 Launches All 4 On Monday With O2 Priority Access
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
O2 customers are being offered early access to ten Channel 4 seri ...
- LifeAlert Wins Big In March Madness Buzz
MAD, Larissa Faw - Friday, March 20, 2015
Thanks to Georgia State's Coach Ron Hunter falling off his chair aft ...
- Fram Launches New Digital Platform For Its Sponsored Athletes
Marketing Daily, Karl Greenberg - Wednesday, March 18, 2015
Part of the effort is a new website, TeamFram.com, that includes ...
- Let The Madness Begin
Marketing: Sports, Seth Leeds - Wednesday, March 18, 2015
March, and this week in particular in the U.S., stands for ma ...
- Adidas Will Take Its NBA Jerseys And Go Elsewhere After 2017
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 17, 2015
With the clock winding down on its contract to provide the Nation ...
- Toyota Signs Multi-Year Global Partnership With Olympics
Marketing Daily, Karl Greenberg - Friday, March 13, 2015
The sponsorship focuses on sustainability, and revolves around what one can expe ...
- Global Branded Entertainment On Rise, Scores $73B In Revs
MediaDailyNews, Wayne Friedman - Thursday, March 12, 2015
Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digit ...
- Oberto Beef Jerky's Full-Court Press Campaign Strategy
MAD, Larissa Faw - Tuesday, March 10, 2015
The beef jerky brand is introducing a multi-million dollar spring ad, marketi ...
- Mazda Takes Austin As Auto Sponsor
Marketing Daily, Karl Greenberg - Tuesday, March 10, 2015
The Irvine, Calif.-based U.S. division of the company will have cars ...
- Audi A6 Escapes Attack Of The Mutant Drones
Marketing Daily, Karl Greenberg - Monday, March 9, 2015
The campaign's lead-off TV spot updates, in a truly creepy way, t ...
- Audi Signs As Official Auto Partner Of MLS
Marketing Daily, Karl Greenberg - Friday, March 6, 2015
Millennials love Major League Soccer; more and more affluent people are Millennial ...
- Dunkin' Ice Coffee Tweet Makes Liverpool Lose Its Sang Froid
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 3, 2015
Dunkin' runs on cluelessness, but the good news is the company's pl ...
- Century 21 Kicks Off 2015 Efforts Without CMO
Marketing Daily, Tanya Gazdik - Monday, February 23, 2015
Century 21 Real Estate is kicking off its 2015 marketing efforts witho ...
- Mercedes-Benz Cooks In L.A., Clocks Out In New York
Marketing Daily, Karl Greenberg - Wednesday, February 18, 2015
Mercedes-Benz is getting its apron on as exclusive sponsor of the All-St ...
- The Chase For ROI In Sports
Marketing: Sports, Seth Leeds - Thursday, February 19, 2015
We can't fault you; we've all been trained to do it. ...
- Montejo Beer Partners With Mexican Rock Band
Marketing Daily, Tanya Gazdik - Sunday, February 15, 2015
"Man connects with fans in the U.S. and abroad with music a ...
- NBA, Knicks, And Brands Mix It Up In New York For All-Star Weekend
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Anheuser-Busch, official spirits partner, and a sponsor of Madison Square Garden, ge ...
- Honda Goes To Greendale With 'Community' Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, February 11, 2015
Honda will use the partnership -- which includes category exclusivity, integration ...
- Marketing Execs Discuss Charity, Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, February 10, 2015
MIAMI -- Community outreach and charitable giving are a large part ...
- Santander And Coca-Cola Battling For Sponsorship of 'Boris Bikes'
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
London's famous Boris Bike cycle-hire scheme could soon be switching from Barcla ...
- Guinness, Samsung, Ford And Mastercard Named As Considering Premier League Sponsorship Bids
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
Diageo and existing sponsor Barclays are among the companies vying for o ...
- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- TfL Signs GBP100k 'Baby On Board' Badge Deal with Notonthehighstreet.com
Around the Net In MAD London, Sean Hargrave - Tuesday, January 20, 2015
Transport for London (TfL) is set to make over GBP100,000 per ye ...
- ESPN X Games Sponsor Jeep Launches Snow-Bound Campaign For 2015 X Edition Wrangler
Marketing Daily, Karl Greenberg - Tuesday, January 13, 2015
The effort includes a TV spot, "Polar Vortex," which breaks this wee ...
- AT&T Makes College Football Presence Known
Marketing Daily, Aaron Baar - Monday, January 12, 2015
"We look at the strength of college athletics as a great aven ...
- WPP Takes Lead Role In $250 Million Syndicate Behind Newly Formed Bruin Sports Capital
MAD, Steve McClellan - Tuesday, January 6, 2015
It's the holding company's latest and biggest bet to date that spor ...
- FA Still Seeking FA Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Although the third round of the FA Cup kicked off at t ...
- Heineken Using Rugby World Cup For Loyalty Above Awareness
Around the Net In MAD London, Sean Hargrave - Tuesday, January 6, 2015
Heineken is prioritising brand loyalty, not awareness, for its sponsorship of t ...