Dunkin' runs on cluelessness, but the good news is the company's ploy with the Liverpool Football Club is sure to be a case study: how to spend a lot of money to get people really hot under the
collar. The company tweeted a photo of an alternative club crest for the team it sponsors, replacing Liverpool’s two eternal flames, which memorialize the 96 people who died in the 1989
Hillsborough disaster, with iced coffees. This tweet kinda says it all: "Typical yanks! No thought of honour, just concerned with shoving your product down peoples throats to make a profit." Iced,
indeed.
Read the whole story at Boston Globe »