- Wimbledon Sponsorship Reaps Greater Rewards For Long-Standing Deals
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Fans of the oldest tennis grand slam differ widely from the sponsor ...
- Wearables And Social Are Focus For Jaguar's First Year At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Jaguar has marked its first year as the official car sponsor ...
- Heineken Unveils Rugby Union World Cup Sponsorship Activities
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
The brand is kicking off the global campaign with a search f ...
- Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
London Blog, Sean Hargrave - Tuesday, June 30, 2015
Wearables from Jaguar that measure tension at critical points are very interesti ...
- The NFL's U.K. Operation Brings In Van Wagner To Handle LED Ads
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2015
"There are a limited number of positions available across the three game ...
- World Cup Shows Brands Need To Take Women's Sport More Seriously
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
The start of the FIFA Women's World Cup in Canada this we ...
- Can A Horse Named American Pharoah Become A National Brand Spokesperson?
Mediapsssst, Richard Whitman - Wednesday, June 10, 2015
Currently, American Pharoah's owner Ahmed Zayat has sponsorship deals with Monster ener ...
- MLB Adds The Hartford, Miller Lite As Partners
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
Major League Baseball has signed two multi-year deals. The first is Hartfo ...
- Premier League To Drop Sponsorship After Next Season
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
The league will be simply called The Premier League from the 2016-20 ...
- Nike Suffers Social Backlash Over Corruption Claims Surrounding Brazil Kit Deal
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Major brands such as Nike, Coca-Cola and Adidas have all suffered negati ...
- Brands Welcome Blatter Resignation
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Just hours after president of FIFA, Sepp Blatter, announced his resignation, maj ...
- NBCU Lines Up Advertisers For 'Playing House' On VOD
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
Looking to fuel more interest in video on demand for TV advertiser ...
- Amid Investigation, FIFA President Blatter Resigns
MediaDailyNews, Wayne Friedman - Tuesday, June 2, 2015
As part of an ongoing U.S. Federal indictment and investigation, global spor ...
- Kia Drives Awareness With Telemundo's 'El Maestro'
MediaDailyNews, Erik Sass - Tuesday, June 2, 2015
Kia Motors America is joining forces with Telemundo to present a n ...
- FIFA Corruption Is A Golden Opportunity For Brands
London Blog, Sean Hargrave - Tuesday, June 2, 2015
The FBI investigation gives brands the chance to grow a spine a ...
- FIFA Corruption Case: How Will It Impact U.S. Networks, Marketers?
TV Watch, Wayne Friedman - Thursday, May 28, 2015
FIFA, the worldwide organizing body for global soccer sports play, has be ...
- Crowne Plaza 'Always On' With Title Sponsorship Of PGA Invitational
Marketing Daily, Karl Greenberg - Monday, May 18, 2015
The Challenge is a new social media contest that provides fans wi ...
- NHL Extends Relationship With Discover
Marketing Daily, Karl Greenberg - Friday, May 15, 2015
The financial company will continue as title sponsor of the annual "N ...
- Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
Kia Motors has signed on as sponsor of crime drama on Chann ...
- How To Turn A Non-Endemic Sponsor Into A 'New Endemic' Sponsor
Marketing: Sports, John Rowady - Tuesday, May 5, 2015
The conventional thinking in sports business is that there are two ma ...
- Stan Lee Drives Audi In New Video For 'The Avengers: Age of Ultron'
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
The online video, part of Audi's sponsorship activity around Marvel's "The Avenger ...
- 'Why Are We Doing This?'
Marketing: Sports, Seth Leeds - Wednesday, April 29, 2015
If you are a marketing or sponsorship director at a company, y ...
- Budweiser Teams With National Parks, 13th Witness For Promotion
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2015
Budweiser has announced its commitment to the environment through a partnership wi ...
- Automaker Global Spend Is Huge On Soccer, Olympics, Golf
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
The report from "Sponsorship Today," analyzing 503 deals across the world, pe ...
- Liberty Mutual Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Wednesday, April 15, 2015
With the new partnership contract, Liberty Mutual joins a list of ...
- LA Dodgers, R/GA Launch Startup Accelerator
MediaDailyNews, Erik Sass - Wednesday, April 15, 2015
The Los Angeles Dodgers and agency R/GA unveiled the LA Dodgers Accelerat ...
- Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Marketing Daily, Karlene Lukovitz - Sunday, April 12, 2015
Two-time Daytona 500 champion Michael Waltrip reports that he will be tweeti ...
- March Madness Winners? Non-Sponsors McDonald's, Nike
MAD, Larissa Faw - Wednesday, April 8, 2015
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" bra ...
- Samsung Helps Turner 'Meet The Smiths'
Marketing Daily, Aaron Baar - Wednesday, April 8, 2015
The reality program features "Inside the NBA" analyst Kenny Smith and h ...
- Brands Capitalize On March Madness
Marketing Daily, Tanya Gazdik - Thursday, April 2, 2015
"One of the most interesting findings from our March Madness Engagement Repo ...