- NBA Sponsorship Spending Up 9% Last Season
MAD, Steve McClellan - Monday, October 12, 2015
Over the last five seasons sponsorship spending on the National Basketball Associati ...
- Coca-Cola Has Spent 'Millions' On Countering Obesity Link
Around the Net In MAD London, Sean Hargrave - Friday, October 9, 2015
Coca-Cola has poured millions of pounds into British scientific research and healthy-eati ...
- Busch Renews NASCAR Sponsorship, Launches Twitter Account
Marketing Daily, Tanya Gazdik - Friday, October 9, 2015
"We're all about finding everyday people who reward themselves with a co ...
- Crabbie's Ginger Beer To Sponsor TFI Friday
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Channel 4 has announced that Crabbie's Alcoholic Ginger Beer will be t ...
- Brands Play Down England Rugby Exit, But ITV Set To Lose A Million
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Rugby World Cup brands O2, Marriott Hotels and Heineken have downplayed t ...
- NatGeo, Visit Florida Partner For Content Hub
Publishers Daily, Erik Sass - Monday, October 5, 2015
National Geographic is venturing into new areas of sponsored content in i ...
- MasterCard Says Champions League Still Attractive, Despite Lack Of British Success
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Despite English teams failing to reach the Quarter Final stage last seas ...
- Why Rugby Not Being Soccer Means England's World Cup Exit Is Not A Total Disaster
London Blog, Sean Hargrave - Monday, October 5, 2015
Wales, Scotland and Ireland are still standing -- and huge commonwealth intere ...
- Gumtree Ad Spend Shoots Up 40% As Sponsorships Reach Out To Men
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Having recently inked its largest ever sponsorship deal with BT Sport ...
- Music Festival And Venue Sponsorships On The Rise
MAD, Steve McClellan - Friday, September 18, 2015
According to WPP's IEG sponsorship spending on music tours, venues and festiva ...
- New Holland Brewing, Carhartt Collaborate
Marketing Daily, Tanya Gazdik - Friday, September 18, 2015
New Holland Brewing Co. and Carhartt work wear are partnering on ...
- Coldwell Banker To Sponsor CES, CNET Page
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2015
"As a real estate brand, we've had our eye on the sma ...
- Robinsons In Pole Position For Wimbledon Sponsorship Activity
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Robinsons has been crowned the winner of best sports sponsorship for i ...
- Lidl Signs Mumsnet Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
Lidl hopes its new yearly partnership with Mumsnet will help build tru ...
- O2 Releases "Make Them Giants" Rugby World Cup Video For England
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
O2 is releasing a rousing animated film urging people to get behi ...
- College Athletics Sponsorship Spending Reaches $1.1 Billion
MAD, Steve McClellan - Thursday, September 3, 2015
According to the research from WPP's IEG, the gain was achieved ...
- Nearly A Third Of Premier League Sponsors Risk Wasting Their Money
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Research by Aberfield Communications found that almost a third of Premier Leag ...
- Why Premier League And Championship Shirt Sponsors Must Kick Off A Season Of Engagement
London Blog, Sean Hargrave - Friday, August 7, 2015
With GBP200m reputed to have been wasted by Premier League and Championsh ...
- Trinity Mirror Ad Deal With Newcastle United Looks Like Editorial Pact
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
The publisher of the "Daily Mirror" has agreed a pair of commerci ...
- How O2 Plans To Cope With Rugby World Cup Sponsors Grabbing The Limelight
Around the Net In MAD London, Sean Hargrave - Tuesday, August 4, 2015
O2 is the long-term sponsor of England Rugby. Being a team rath ...
- Sport Needs Common Sense And Local, Joined-Up Marketing
London Blog, Sean Hargrave - Tuesday, August 4, 2015
Today's repeated shock news is that chucking GBP9bn at London in 20 ...
- Simon Cowell's Syco Music Wants To Build Bands With Brands
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
The new marketing director at Simon Cowell's Syco Music, Michelle Marks, sa ...
- Gumtree To Sponsor Premier League Football On BT Sport
Around the Net In MAD London, Sean Hargrave - Tuesday, July 28, 2015
The sponsorship for its secondhand car trading platform, which begins on Augu ...
- Aunt Bessie's Signs GBP6m 'I'm A Celebrity...' Deal
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The company has agreed to a three-year deal believed to be wor ...
- Job Site Indeed Sponsors International Champions Cup
Marketing Daily, Karl Greenberg - Friday, July 17, 2015
Mary Ellen Dugan, VP, marketing at Indeed, tells "Marketing Daily" that t ...
- Maytag, DigitasLBi Clean Up With MLB
MAD, Larissa Faw - Thursday, July 16, 2015
Maytag has become the official washer and dryer of Major League Basebal ...
- Loving The Smell Of Burnt Rubber, In A Bottle
MAD, Larissa Faw - Wednesday, July 15, 2015
Sunoco-- the official fuel provider for NASCAR and National Hot Rod Associati ...
- Lanson Has Strong Affinity With Wimbledon But Low Sponsorship Recognition
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Lanson, the official Champagne of Wimbledon, has been named the brand wi ...
- ESPYs Draw Major Ad Interest, Capital One Returns As Presenting Sponsor
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2015
ESPN's sports award show, "The ESPYs," will see Capital One return ...
- I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?
London Blog, Sean Hargrave - Tuesday, July 7, 2015
The FA's social media patronising blunder is all over the news tod ...