Robinsons has been crowned the winner of best sports sponsorship for its role within Wimbledon, according to a new study analysing the effectiveness of sponsors at five of the biggest
sporting events so far in 2015.
The latest Brand Agility Index by PR firm Waggener Edstrom Communications [WE] analysed the effectiveness of sponsors across five UK-based events:
Wimbledon, The Ashes, The Open, World Championship Athletics and Silverstone F1.
Read the whole story at Marketing Week »