- Oberto Taps Sports Celebs For New Campaign
MAD, Larissa Faw - Thursday, January 21, 2016
Oberto is doubling down on sports stars with a new roster ...
- National Geographic Partners Appoints Malley CMO, Campbell SVP
Publishers Daily, Sara Guaglione - Thursday, January 21, 2016
National Geographic Partners has named Claudia Malley chief marketing and brand offic ...
- Greatist Raises $4.5M, Invests In Sales, Video
Publishers Daily, Sara Guaglione - Thursday, January 21, 2016
The 5-year-old Web site made a profit for the first time la ...
- Andy Murray Raises Concerns Over Gambling Links To Tennis Tournaments
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
Andy Murray has raised concerns that William Hill's sponsorship of the Australi ...
- Cancer Research UK Gifted Branding Of The Oxford And Cambridge Boat Race
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
The two investment management brands that sponsor the annual Oxford and Cambrid ...
- Does Euro 2016 Offers Fans And Brands A New Start?
Around the Net In MAD London, Sean Hargrave - Tuesday, January 19, 2016
After England's inability to win a single game at the 2014 Wor ...
- How Should Sponsoring Brands Deal With Sports Corruption?
Around the Net In MAD London, Sean Hargrave - Monday, January 18, 2016
Sports marketers have plenty to look forward to this year, but amp ...
- Thomson Unveiled As First Dates Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, January 18, 2016
The brand will also launch a new shorts series on All ...
- Chase Sapphire Preps For Sundance Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, January 17, 2016
"We know that our cardmembers want to make the most of eve ...
- Global Sponsorship Dollars Will Reach $60 Billion In 2016
MAD, Steve McClellan - Thursday, January 14, 2016
The forecast, from WPP's IEG, cites corporate interest in sponsorships as ...
- The FA Could Learn From Biz Stone's Prediction On Good Deed Marketing
London Blog, Sean Hargrave - Monday, January 11, 2016
FA can't compete with the Premier League on money, so marketing succe ...
- Adidas CEO Not Happy With Man United Playing Style
Around the Net In MAD London, Sean Hargrave - Tuesday, January 5, 2016
Adidas chief executive Herbert Hainer has voiced his displeasure at the sty ...
- JBL Pulse Gets 'Color' In Unique Film Partnership
Marketing Daily, Karl Greenberg - Wednesday, December 30, 2015
Harman got serious hoops credibility for its JBL brand's Pulse 2 portab ...
- Jumpstart Automotive Group Partners With Alfa Romeo For New Advertising Unit
Publishers Daily, Sara Guaglione - Monday, December 21, 2015
Jumpstart Automotive Group, an automotive marketing and advertising company, today announced t ...
- The Force Awakens In Brands As 'Star Wars' Opens
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
When it came to building anticipation, Disney started early. It announced ...
- SGL Mediacast Debuts 'Telescope' Mag For Tablets
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2015
Santa Monica-based communications agency SGL Mediacast launched the first issue of i ...
- MasterCard's Partnership With Skift Builds Wide-Ranging Native Platform
Native Insider, Tobi Elkin - Wednesday, December 16, 2015
MasterCard's partnership with Skift delivers useful, engaging content on the future ...
- Verizon Brings Galaxy Far, Far Away To Here And Now
Marketing Daily, Aaron Baar - Saturday, December 12, 2015
"The key to our participation is to provide our customers -- w ...
- Kellogg's To Sponsor Team GB For Rio
Around the Net In MAD London, Sean Hargrave - Tuesday, December 8, 2015
The deal gives the breakfast and snacks giant the right to ha ...
- Dos Equis, ESPN Connect With College Football Deal
Marketing Daily, Tanya Gazdik - Monday, December 7, 2015
The sponsorship deal further establishes Dos Equis' standing in sports, says Nu ...
- Toyota Takes Over 'Mental Floss'
The Daily Blog, Erik Sass - Wednesday, November 25, 2015
Learning and exploring are closely related -- you might even say synonymo ...
- Emirates Signs ATP World Tour Tennis Sponsorship - Its Biggest To Date
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
Emirates has agreed to the "biggest sponsorship deal" in the history ...
- Manchester United Set To Be Highest-Grossing Football Club Ever
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
A record-breaking sponsorship deal with Adidas has made a significant financial impa ...
- Adidas Won The Rugby World Cup Without Even Sponsoring It, Claims Leo Burnett
Around the Net In MAD London, Sean Hargrave - Wednesday, November 4, 2015
Throughout the Rugby World Cup we have ranked advertisers, and now it ...
- How A Pint And A Coin Stopped A Non-Sponsor From Winning The Rugby World Cup
London Blog, Sean Hargrave - Wednesday, November 4, 2015
One agency has announced non-sponsor Adidas as the tournament winner -- ...
- Mastercard Named Most Effective Rugby World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, November 2, 2015
As the Rugby World Cup draws to a close, Mastercard has be ...
- O2 Wins Rugby World Cup Social Battle, Despite England's Early Exit
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
O2's #weartherose and #makethemgiants activity aimed to generate 5m "acts of support ...
- Schwan's Retools College Football Campaign, Drops Stadium Sponsorships
MAD, Larissa Faw - Friday, October 23, 2015
The campaign, from digital agency HelloWorld, includes sweepstakes, radio and digital initiative ...
- NCAA Bans Ads For Fantasy Leagues In March Madness, TV College Sports
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2015
Don't expect to see daily fantasy sports leagues posting wall-to-wall advertising ...
- Toyota Sponsors Live Music Performances On Yahoo
MediaDailyNews, Laurie Sullivan - Tuesday, October 13, 2015
Toyota, Yahoo and Live Nation will create original content highlighting new a ...