After England's inability to win a single game at the 2014 World Cup in Brazil, the term "England fan" is somewhat problematic -- how can supporters reconcile their
fanaticism with such abject failure? But with the 2016 UEFA European Championship just around the corner, Marketing has asked a number of brand experts whether England fans can be re-engaged
with the national team and what value the tournament has for brands. Does this group of relative unknown players mark a new era for English football?
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