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Thomson Unveiled As First Dates Sponsor
- Campaign, Monday, January 18, 2016 8:57 AM
The brand will also launch a new shorts series on All 4, the video-on-demand platform, later this year. The one-year partnership begins today. The deal struck by MediaCom Beyond Advertising includes a programme licence Twenty Twenty, the production company behind First Dates, to allow Thomson to display promotional material on its Web site. Thomson will be using the sponsorship to promote couples and adults only holidays to Sensimar, which has 14 hotels and resorts.
