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Heineken Unveils Rugby Union World Cup Sponsorship Activities

The brand is kicking off the global campaign with a search for 48 fans to win the chance to open a match with an official coin toss. It will also roll out limited edition bottles and outdoor, print and digital and a TV ad that will break in August featuring rugby stars Jonah Lomu and John Smit. Former England captain Will Carling as well as Matt Dawson, Scott Quinnell, Rocky Elsom and Shane Horgan, will take part in an online-only pundit panel throughout the tournament, called the Heineken Rugby Lounge.

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