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Rugby Organisers Block World Cup Ambushers With Outdoor 'Lock Out'

Rugby World Cup (RWC) organisers have snapped up all the outdoor space close to host venues to try and squeeze out ambush marketers, one of a flurry of commercial ploys set to make the event the most lucrative yet. The agreement with some of the country’s biggest outdoor media owners such as Clear Channel and Primesight guarantees sponsors exclusive access to advertising space within 500 meters of the stadiums. Non-sponsors deemed not to be a commercial threat will be offered last refusal on any unsold inventory.

Read the whole story at Marketing Week »

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