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Ryder Cup Achieves Record Level Of Social Following - BMW Dominates Sponsor Mentions

  • The Drum, Tuesday, September 30, 2014 6:52 AM

Golf’s prestigious Ryder Cup saw its highest ever online traffic receiving 162,000 mentions on social media in the last week, according to a report from social media monitoring group Brandwatch.The firm gathered data on the social media usage surrounding the event and found that 79 per cent of sentiment was positive for the event whereas just over a fifth was negative. Of the tournament’s top five sponsors, BMW was mentioned over 450 times, followed by EY, Johnny Walker, Rolex and in last place Standard Life.

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