Ford Tells Cynics Commonwealth Games Worked Well

Commonwealth Games sponsor Ford has told Marketing the games were a useful brand positioning exercise to reaffirm the marque’s commitment to UK. Using the hashtag #playyourpart, Ford activated its sponsorship throughout Glasgow and Scotland with a combination of outdoor, experiential, digital and social media marketing which featured twenty home nations' athletes, including Scottish swimming gold medallist Hannah Miley and English gymnast Kristian Thomas.