- CBS Shoots To Score With College Sports Ad Network
Online Media Daily, Gavin O'Malley - Thursday, May 22, 2008
Serving up a targeted audience of young, educated males, the CBS Colle ...
- Slam Dunk: NBA Ratings Soar For ESPN, ABC
MediaDailyNews, Wayne Friedman - Wednesday, May 21, 2008
When it comes to sports, TV ratings are soaring--especially for the NB ...
- Olympic Sponsors Rest Their Voices In Q1
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 20, 2008
The Olympics in Beijing this summer are expected to attract unprecedented attenti ...
- French's Mustard Dangles Yankees Suite In Promo
Marketing Daily, - Tuesday, May 20, 2008
From now until May 29, one person has the chance to w ...
- Now Playing At A Theater Near You: The Mets
Marketing Daily, - Tuesday, May 20, 2008
New York-based Mets fans can now watch the game in a mov ...
- NHL Aims To Capitalize On Stanley Cup Playoffs
Around the Net In Brand Marketing, Thom Forbes - Monday, May 19, 2008
The National Hockey League's brand has taken a major hit in rece ...
- World Wrestling Entertainment Launches Web Site For Kids
Around the Net In Brand Marketing, Thom Forbes - Monday, May 19, 2008
...
- 'NYT' Starts Games Early With Olympics Blog
Around the Net In Media, Joan Voight - Monday, May 19, 2008
The New York Times is launching a special online section for t ...
- Upfront: ESPN Deportes Expands Lineup, Reach
MediaDailyNews, Fern Siegel - Monday, May 19, 2008
ESPN's Spanish-language multimedia brand ESPN Deportes used last week's upfront to to ...
- NBC Sports Adds Tennis, Hockey To Mobile Offerings
Around the Net In Media, Joan Voight - Friday, May 16, 2008
Sports coverage is going mobile in a big way. NBC Sports sa ...
- McDonald's Puts Its Arches On WNBA Jerseys In Regular Play
Marketing Daily, Karl Greenberg - Thursday, May 15, 2008
[Restaurants] During WNBA Tip-Off 2008 presented by McDonald's, the fast-food giant wi ...
- Upfront: ESPN Kicks Off Live A.M. 'SportsCenter'
MediaDailyNews, David Goetzl - Wednesday, May 14, 2008
ESPN is revamping. The network said Tuesday that it will launch li ...
- NHL Gives Merchandising Efforts A Push As Finals Near
Marketing Daily, Laurie Sullivan - Tuesday, May 13, 2008
[Sports] The strategy relies on pre-selling merchandise at NHL.com to capture custom ...
- GoDaddy.com Is Presenting Sponsor For Indy 500
Marketing Daily, - Friday, May 9, 2008
The event will be broadcast on ABC May 25. As part ...
- Yum Brands Says CEO Was Not Aware Of Tragedy At Derby
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 7, 2008
Yum Brands was hoping for a brand lift from Saturday's Kentucky Derb ...
- Tennis Channel, Strawberry Producer Team For Wimbledon Promos
MediaDailyNews, David Goetzl - Wednesday, May 7, 2008
A California strawberry producer has linked with the Tennis Channel for ...
- CraveOnline Acquires Two Hockey Sites
Online Media Daily, - Tuesday, May 6, 2008
Men's lifestyle destination CraveOnline.com has acquired NHL draft and hockey prospect si ...
- How NBC Plans to Recoup Its Olympic Investment
Around the Net In Media, Joan Voight - Monday, May 5, 2008
NBC is betting heavily that its huge $894 million investment in t ...
- 24 Hour Fitness Inks Promo Deal With Olympians
Marketing Daily, - Friday, May 2, 2008
24 Hour Fitness, the San Ramon, Calif.-based U.S. fitness chain, and t ...
- Marketers Induce Athletes, Stars With Ownership Positions
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 1, 2008
Boston Red Sox phenom Jacoby Ellsbury has just cut a radio ...
- Microsoft, NBC Team To Show Most Olympic Events
Around the Net In Media, Joan Voight - Thursday, May 1, 2008
NBC will provide live Web coverage of the entire Olympic Games th ...
- Burst Launches RealGM Sports Ad Network
Online Media Daily, - Wednesday, April 30, 2008
Burst Media is partnering with RealGM.com to launch the RealGM Sports Networ ...
- NFL Net Distribution Down But Ratings Still Jump
Around the Net In Media, William Spain - Tuesday, April 29, 2008
Although its distribution fell from 42 million homes to 34 million d ...
- Goodell: NFL Network In For The Long Haul
Around the Net In Media, William Spain - Friday, April 25, 2008
NFL commissioner Roger Goodell is reaffirming the league's commitment to the N ...
- AOL Acquires Fantasy Football Site FleaFlicker
Online Media Daily, Mark Walsh - Friday, April 25, 2008
[Gaming] Continuing to expand into targeted content, AOL has acquired fantasy footba ...
- NBC Extends NHL Deal
Around the Net In Media, William Spain - Thursday, April 24, 2008
The National Hockey League will remain on NBC as the peacock netwo ...
- NHL Network Online Driving Traffic To NHL.com
Online Media Daily, - Thursday, April 24, 2008
The new NHL Network Online is reportedly driving high traffic to NHL.co ...
- Gol Inks Deal With Italian National Soccer Squad
Around the Net In Media, William Spain - Tuesday, April 22, 2008
Soccer channel Gol TV has inked a deal to broadcast 10 match ...
- 'Repackaged' AirTran Plane Marks Patrick Indy Win
Marketing Daily, - Tuesday, April 22, 2008
At least one marketer with deals with Danica Patrick is making h ...
- Nike Risks Viral Backlash With Kobe Video On YouTube
Marketing Daily, Sarah Mahoney - Tuesday, April 22, 2008
[Retail] On one level, it's a marketing hit, too. "Just on t ...