- New Era Takes Its Baseball Caps On Global Road Trip
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
In 1996, filmmaker Spike Lee contacted Christopher Koch, the fourth-generation president ...
- Bloggers Upset Sports Media Balance
Around the Net In Online Marketing, Ross Fadner - Monday, April 21, 2008
...
- NFL Beefs To FCC About Comcast
MediaDailyNews, - Monday, April 21, 2008
NFL Network says it will file a complaint with the FCC, chargi ...
- Octagon Promotes NFL Visibility In UK
MediaDailyNews, David Goetzl - Monday, April 21, 2008
As the National Football League looks for growth opportunities overseas--a particular challen ...
- Protesters Assail Coca-Cola Over Olympic Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
Coca-Cola found itself on the hot seat at its annual shareholder meeti ...
- Hilton Renews Olympic Team Sponsorship
Marketing Daily, - Tuesday, April 15, 2008
Hilton Hotels Corp. has renewed sponsorship of the U.S. Olympic Team, whi ...
- Clear Channel, Dacor Deal Puts Brand In Sporting Events
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2008
[Sports] Dacor will provide appliances for 580 condominiums to be built ther ...
- MLB, Baby Ruth Sponsor Contest For All-Star Singer
Around the Net In Brand Marketing, Thom Forbes - Monday, April 14, 2008
...
- Dunkin' Donuts Inks Deal With Fenway Sports Group
Marketing Daily, Karl Greenberg - Monday, April 14, 2008
[Restaurants] The Boston Red Sox are both a client and sibling ...
- Speedo LZR Racer Swimsuit Called 'Drugs On A Hanger'
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
The Speedo LZR Racer swimsuit has cannon-balled into the consciousness of peop ...
- Olympic Sponsorship Isn't An Automatic Gold Medal
Around the Net In Brand Marketing, Thom Forbes - Friday, April 11, 2008
...
- TVG Going Wall-To-Wall For Bluegrass Stakes
Around the Net In Media, William Spain - Friday, April 11, 2008
Interactive horse racing channel TVG says its coverage of Saturday's Toyota Bl ...
- Play Ball: Yahoo Strikes Deal With MLB.com
Online Media Daily, Mark Walsh - Friday, April 11, 2008
[Video] In the midst of its furious takeover fight with Microsoft, Yah ...
- Pepsi Partners With MyClick For Digital Campaign
Online Media Daily, Mark Walsh - Friday, April 11, 2008
[Mobile] Pepsi-Cola has launched a wide-ranging digital campaign with snap-and-click marketer MyCli ...
- Colleges, CSPI Urge NCAA To Rein In Beer Ads
Marketing Daily, Aaron Baar - Thursday, April 10, 2008
[Sports] "Given the persistent problems caused by underage and excessive college drinkin ...
- WNBA Deals With Kia, IHOP, Pitney Bowes
Marketing Daily, Karl Greenberg - Thursday, April 10, 2008
[Sports] WNBA offers a level of "athlete authenticity" one doesn't find ...
- Puck U: NHL Launches Video Hub
MediaDailyNews, David Goetzl - Thursday, April 10, 2008
As sports leagues increasingly become programmers and warm to the Web's glob ...
- Yahoo Sports Adds Content From GrindTV
Online Media Daily, - Wednesday, April 9, 2008
Yahoo Sports is pumping up its programming with content from GrindTV, ...
- Nike Unveils Olympic Product Lineup
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
Nike has unveiled its Olympics 2008 line, its largest effort for t ...
- Zucker: No Olympic Ad Pullback Even As Protests Grow
Around the Net In Media, William Spain - Tuesday, April 8, 2008
NBC Universal has already sold about three-quarters of its Olympic ad invento ...
- EA Sports Extends Maui Invitational Sponsorship
Marketing Daily, - Monday, April 7, 2008
A label of Electronic Arts, the unit has agreed to a two-ye ...
- Bud Light, Dodge, Cisco Support NHL's New Network Online
Marketing Daily, Laurie Sullivan - Monday, April 7, 2008
[Sports] With the rollout of the Journey, a crossover SUV, geared towa ...
- CBSSports.com Offers Live Online Broadcast Of Final Four, Championship
Online Media Daily, - Friday, April 4, 2008
For the first time, CBSSports.com has decided to provide a live onli ...
- Tuesday To Be Movie Night For ESPN
Around the Net In Media, William Spain - Thursday, April 3, 2008
...
- Final 4 Matches: CBS Hopes For NCAA Boost
Around the Net In Media, William Spain - Wednesday, April 2, 2008
CBS Sports is hoping that having the top four seeds in t ...
- NBC Starts 2008 NFL With Giants; ESPN Goes For Twin Bill
Around the Net In Media, William Spain - Wednesday, April 2, 2008
While NBC will kick off next years' NFL coverage with the Sup ...
- IndyCar Series, Coke In Sponsorship Deal
Marketing Daily, - Wednesday, April 2, 2008
The agreement makes Coke the official sponsor of the series through 201 ...
- ESPN: First Masters Coverage To Be On Air, Online
MediaDailyNews, David Goetzl - Wednesday, April 2, 2008
In its first year covering the first two rounds of the Maste ...
- MLB Readies PSAs For Broadcast
Marketing Daily, - Monday, March 31, 2008
Major League Baseball is set to air four new public service announcemen ...
- American Airlines Is Official Soccer Sponsor
Marketing Daily, - Thursday, March 27, 2008
An exclusive multi-tiered sponsorship and marketing agreement establishes the airline as t ...