- Baseball's Marlins Inspire Inventive Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 26, 2008
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- Fox Sports Goes HD With Baseball
Around the Net In Media, William Spain - Wednesday, March 26, 2008
As Major League baseball gets underway in earnest, Fox Sports Net ...
- MediaZone Offers IndyCar Subscription Portal
Online Media Daily, - Wednesday, March 26, 2008
Online broadcaster MediaZone, in partnership with IndyCar Series, ESPN and SportVision, ...
- Tibet And Beijing Games: No Good Ad Choices
Around the Net In Media, William Spain - Tuesday, March 25, 2008
Marketers committed to spending millions on the Beijing Olympics would be ...
- China Could Bar Live Olympic Broadcasts
Around the Net In Media, William Spain - Monday, March 24, 2008
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- Buyers Want C3 Sports Ratings, Programmers Protest
MediaDailyNews, Wayne Friedman - Monday, March 24, 2008
Sports TV programmers in general didn't adhere to the new industry metr ...
- Hoopla Online: CBS' NCAA Digital Package Scores
MediaDailyNews, Wayne Friedman - Monday, March 24, 2008
CBS can tout higher traditional TV ratings for the first round ...
- NCAA Traffic To CBS Online Video Player More Than Doubles
Online Media Daily, - Monday, March 24, 2008
CBS said that traffic to its online video player offering coverage ...
- A Hockey Player Changes Everything
Marketing Daily, Laurie Sullivan - Friday, March 21, 2008
Shuffling my feet to reach the middle of the ice rink, ...
- FSN Nails Deals With Pistons, Tigers, Red Wings
Around the Net In Media, William Spain - Thursday, March 20, 2008
FSN Detroit has locked in to long-term contracts with three local p ...
- Steak-umm Is Official Burger Of Baltimore Orioles
Marketing Daily, - Thursday, March 20, 2008
The iconic brand will be the exclusive burger served at Oriole Park ...
- ESPN Buys Women's Basketball College Recruiting Site
MediaDailyNews, David Goetzl - Thursday, March 20, 2008
With coverage of high school sports mushrooming online, ESPN appears to ha ...
- Baseball Players Score Low In Endorsement Game
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 13, 2008
Baseball is excelling, generating $6 billion in revenue last year. But i ...
- CBSSports.com Opens Up Access To NCAA Hoops
Online Media Daily, Gavin O'Malley - Wednesday, March 12, 2008
To meet lofty revenue targets, CBSSports.com has nixed registration requirements to vi ...
- Tony Hawk: No. 1. Name In Sports Marketing For Young
Around the Net In Brand Marketing, Thom Forbes - Monday, March 10, 2008
Forty-year-old skateboard legend Tony Hawk's name recognition among young consumers ranks N ...
- Versus Ramps Up NHL Campaign
MediaDailyNews, Wayne Friedman - Monday, March 10, 2008
Capitalizing on improving hockey ratings, Versus is ramping up a new marketi ...
- Swimming Cheerleader
Notes from the Digital Frontier, dave.b - Friday, February 29, 2008
This week has been very quiet for me. My house is empt ...
- ESPN Lines Up Top Doc Talent
Around the Net In Media, William Spain - Wednesday, March 5, 2008
ESPN has signed on filmmakers, including Spike Lee, Richard Linklater and Dav ...
- Cubs Fans Fret As Zell Mulls Renaming Wrigley Field
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 4, 2008
Billionaire Sam Zell, who has taken over the Tribune Co., is expect ...
- ESPN Creates Film Division, Teams With CAA
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2008
ESPN has announced a major push into films -- establishing a n ...
- Bobby Knight New Analyst For ESPN NCAA Coverage
Around the Net In Media, William Spain - Friday, February 29, 2008
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- ESPN Sticks By Commentator After Confession
MediaDailyNews, David Goetzl - Thursday, February 28, 2008
Fernando Vina, who failed to be interviewed during preparation of the Mitche ...
- Polaroid Signs Sponsorship Deal With Race Team
Marketing Daily, - Tuesday, February 26, 2008
Polaroid Corporation has signed a multi-year sponsorship deal with race team Targ ...
- Civil Rights: ESPN 'Black Magic' Airs With 2 Sponsors
MediaDailyNews, David Goetzl - Tuesday, February 26, 2008
ESPN will air a documentary about the Civil Rights Movement and colle ...
- Boom Time For Live Sports Ads
Around the Net In Media, William Spain - Monday, February 25, 2008
Live sports programming is on fire when it comes to ad sal ...
- Clemens Exits ESPN Show, Disney World Event
MediaDailyNews, David Goetzl - Thursday, February 21, 2008
After last week's high-profile hearing on Capitol Hill about his alleged u ...
- Clemens Exits ESPN Show, Disney World Event
Around the Net In Media, William Spain - Wednesday, February 20, 2008
After last week's high-profile hearing on Capitol Hill about his alleged u ...
- HBO Punts "Inside The NFL" After 31 Years
Around the Net In Media, William Spain - Monday, February 18, 2008
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- Drama at the Gym
Notes from the Digital Frontier, dave.b - Friday, February 15, 2008
Spring Break is just around the corner and you know what th ...
- Rotoworld.com Snags Multiple Awards For Fantasy Sports Offering
Online Media Daily, - Thursday, February 14, 2008
Once resigned to the realm of sports fanatics, fantasy sports sites ha ...