• March 27, 2008

An exclusive multi-tiered sponsorship and marketing agreement establishes the airline as the "Official Airline of Major League Soccer," the "Official Airline of MLS Cup," the "Official Airline of the MLS All-Star Game," and the "Official Airline of SuperLiga."

The agreement with Soccer United Marketing, Major League Soccer's marketing arm, provides American Airlines with a variety of promotional and marketing opportunities with both MLS and SuperLiga, a tournament series between the Mexican First Division and Major League Soccer in July and August.

The agreement includes on-site advertising, television advertising on Fox Soccer Channel and Fox Sports en Español, promotional and marketing rights, on-site signage, and in-game promotional opportunities.

--Nina M. Lentini