EA Sports Extends Maui Invitational Sponsorship

  • April 7, 2008
A label of Electronic Arts, the unit has agreed to a two-year extension of the EA Sports Maui Invitational, the nation's premiere early-season men's college basketball tournament, through 2009.

EA Sports has been the title sponsor since 2001. Its overall commitment has been instrumental to the tournament's growth, as the firm has hosted a separate video game tournament, offered internships to students of tournament host Chaminade, expanded charities in the local community, and underwritten additional team expenses.

--Nina M. Lentini

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