• April 2, 2008

The agreement makes Coke the official sponsor of the series through 2010.

Coca-Cola will develop retail marketing programs to help enhance the IndyCar racing experience for fans throughout the season.

This new partnership follows the announcement last year of a 10-year sponsorship agreement between Coca-Cola North America and International Speedway Corporation (ISC), owner of five tracks on the IndyCar Series schedule.

Coca-Cola also has relationships with several other tracks on the schedule, making it the leading soft drink at the majority of the tracks where the IndyCar Series will race in 2008.

--Nina M. Lentini