- Regional Sports Nets Hit Ad, Affiliate Home Run
MediaDailyNews, David Goetzl - Wednesday, June 16, 2010
The Yes Network continued to overwhelm all other regional sports networks (RSN ...
- Spanish Lessons: Univision Vs. ESPN.com Live Online
VidBlog, John Capone - Thursday, June 17, 2010
Even here in a country where more people know the name ...
- Police Arrest Two Women Over Ambush Marketing At World Cup
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 16, 2010
South African police yesterday arrested two women they charged with organizing ...
- ESPN Pushes 3-Screen Approach, But TV Still King
MediaDailyNews, Wayne Friedman - Tuesday, June 15, 2010
ESPN isn't just about all screens all the time; it's about conte ...
- Mobile DO Drives U.S. Open Campaign
MediaDailyNews, Erik Sass - Tuesday, June 15, 2010
If you live in New York or Chicago, chances are you wi ...
- Hyundai Sees Big Future In World Cup Soccer
Marketing Daily, Karl Greenberg - Monday, June 14, 2010
"I really think we are at the cusp," says Chris Perry, ...
- BMW, Oracle In Same Boat: Charting The Future Of America's Cup
Marketing: Sports, Ove Haxthausen - Tuesday, June 15, 2010
The idea of a car brand sponsoring sailing activities seems counterintuitive. A ...
- U.S. Viewers Loved World Cup Opening Match
MediaDailyNews, David Goetzl - Monday, June 14, 2010
Viewership for the U.S.' opening game of the World Cup on Saturd ...
- ITV's World Cup Gaffe Results In Fans Missing England's Goal
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
...
- Audi, IPad Offered Peek Into Le Mans Race
Marketing Daily, Karl Greenberg - Friday, June 11, 2010
Doug Clark, general manager of social media and marketing for Audi, tel ...
- Nike Victorious In Early Rounds
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
USA Today, Brand Republic Nike's "Write the Future" soccer ad that launch ...
- Pujols, Pettitte Show Skin, Soft Side For Dove Care + Men
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
...
- Denny's Pumps Up Social Media Efforts Amid Troubles
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
From a marketing standpoint, it's interesting to note that the company ...
- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- NHL Blackhawks Earns Best Cup Ratings
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
The best TV viewing Stanley Cup game in 36 years went ...
- Online Video Gets Us In (And Around) The World Cup
VidBlog, Steve Smith - Friday, June 11, 2010
I will admit it up front that I know zip about socce ...
- AT&T Charges For ESPN 3D, Comcast, DirecTV Offer Gratis
MediaDailyNews, David Goetzl - Wednesday, June 9, 2010
Breaking from competitors, AT&T will charge customers $10 a month to g ...
- ESPN, StubHub Team On Mobile Ticketing
Online Media Daily, - Wednesday, June 9, 2010
ESPN has partnered with ticket resale marketplace StubHub to launch a n ...
- Strasburg Makes Mark On Field, Now Comes The Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Pitcher Stephen Strasburg struck out 14 players, won the game in h ...
- Papa John's Becomes Official Pizza Service Of NFL
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
...
- Disney Is Said To Be Closing Most Of Its ESPN Zone Restaurants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
...
- Mets, Jets Cable Channel May Use Local Sportscasters
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
SNY, the Mets' cable channel, is in talks with local stations abo ...
- Hungry To Show Team Support
Marketing Daily, Robert Passikoff - Wednesday, June 9, 2010
Nothing says "Go Team" like eating a reasonable facsimile of your favori ...
- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- I Have Met The Fan/ Customer And They Are NOT Us!
Marketing: Sports, Jon Last - Tuesday, June 8, 2010
Savvy sports marketers need to not only measure brand affinity within ...
- Beckham Meets Obi-Wan In Adidas Star Wars Ad
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
...
- Aegis Unveils 'Team Epic,' Fuses Event And Experiential Marketing With Digital Media And Research
MediaDailyNews, Joe Mandese - Monday, June 7, 2010
Aegis Media today will unveil Team Epic, a new event and experienti ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- VW Contest Targets Soccer Fan Passion
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
The automaker will air a series of vignettes and three 30-second ...
- Chicagoland Speedway Wants To Land LeBron James
Marketing Daily, - Thursday, June 3, 2010
What will James get in return? Rust writes, "You will be giv ...