• June 3, 2010

Chicagoland Speedway, a property of Daytona, Fla.-based International Speedway Corp., is hoping to be the latest to get LeBron James inked to a major event. Craig Rust, president of Chicagoland Speedway, has written an open letter to James, asking him to attend the LifeLock.com 400 NASCAR Sprint Cup Series race on July 10 as a special guest.

What will James get in return? Rust writes: "You will be given the honorary title of 'King' of our NASCAR weekend." That means: Chicagoland Speedway becomes "LeBron James Speedway" for the weekend; limited-edition merchandise with the "LeBron James Speedway" logo with proceeds to the charity of James' choice; a painted "LeBron James Speedway" turf logo on the front stretch of the infield and on other signage throughout; and an opportunity for James to address "the great sports fans of Chicago" during pre-race ceremonies.

And Rust says James gets an invite to the NASCAR Sprint Cup drivers who are meeting to address all of the competitors prior to the race.

"As a major sports property located in a market rich in sports tradition, it would truly be a great honor for us and all of our fans to have you attend our NASCAR Sprint Cup Series race in July," writes Rust. --Karl Greenberg