- 'NFL Sunday Ticket' Package Scores National Reach
MediaDailyNews, David Goetzl - Friday, July 30, 2010
DirecTV's Manhattan project was successful enough that the satellite operator will ...
- Ford Rallies For Fiesta At X-Games
Marketing Daily, Karl Greenberg - Thursday, July 29, 2010
The company is using a 24/7 strategy for Fiesta with a marketi ...
- Coke Partners With WNBA For Parks Program
Marketing Daily, - Thursday, July 29, 2010
Coca-Cola has signed a multiyear marketing partnership with the Womens National Basketba ...
- Jordan Gets Comfortable With Hanes (Again)
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 29, 2010
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- P&G To Sponsor Next Five Olympic Games
Marketing Daily, - Wednesday, July 28, 2010
Procter & Gamble is launching sponsorship of the next five Olympic Gam ...
- ESPN, Comcast May Battle For P&G Olympic Dollars
MediaDailyNews, David Goetzl - Wednesday, July 28, 2010
Maybe upping the stakes a bit as an expected Comcast versus ES ...
- Landon Donovan On Course To Rewrite Sports Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
Barry Janoff chats with Donovan's agent, Richard Motzkin. ...
- Study: Woods Unlikely To Recover As Endorser
Marketing Daily, Aaron Baar - Tuesday, July 27, 2010
"The real question was, 'How far had he fallen?'," Steven Levitt, preside ...
- Jockey Int'l. Inks Deal With Tim Tebow
Marketing Daily, - Tuesday, July 27, 2010
Tebow will work with several of Jockey's lines, including the "Staycool" collectio ...
- Ex-A-B Exec Lachky Joins Sports Marketing Agency
Marketing Daily, - Tuesday, July 27, 2010
Most recently executive vice president, global industry development and Chief Creative Offic ...
- Cowboys' Super Show Celebrates Super Bowl Countdown
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 27, 2010
...
- BMW Inks Six-Year Deal With U.S. Olympics Unit
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Although the brand is serving as Mobility and Sustainability partner of t ...
- Anheuser-Busch Joins Delta, Coke At MSG
Marketing Daily, Karl Greenberg - Monday, July 26, 2010
Madison Square Garden has extended its deal with Anheuser-Busch. It joins sever ...
- Sports Endorsers: Can't Live With 'Em, Can't Live Without 'Em
Marketing: Sports, Barry Janoff - Tuesday, July 27, 2010
Given the situation throughout sports in which big names such as Al ...
- Who Buys Skechers?
Marketing Daily, - Monday, July 26, 2010
Top 10 DMAs in which reside adults who bought Skechers athletic sho ...
- Jamba Teams With California Soccer Association
Marketing Daily, - Friday, July 23, 2010
Representatives from local Jamba Juice stores will have a presence at C ...
- ESPN's Watchdog Slams LeBron James Special
Around the Net In Media, Fern Siegel - Thursday, July 22, 2010
ESPN's internal journalism watchdog sharply criticized the cable-sports network for what ...
- BMW To Sign With U.S. Olympic Committee
Marketing Daily, - Thursday, July 22, 2010
That's all I can say about this now, but it will invol ...
- Despite Off-Course Woes, Woods Wins In Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
Even after losing about $20 million worth of deals, Tiger Woods remai ...
- World Cup Campaign Helps To Boost Coca-Cola
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Profits were up 16% in Coca-Cola's second quarter and analysts credit advertisi ...
- Blimpie Rolls Out Menu Line For 'Healthy, Active Lifestyles'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Blimpie is introducing what it calls "The Lighter Stuff," a six-item li ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- First Learnings From The World Cup
Marketing: Sports, Ove Haxthausen - Tuesday, July 20, 2010
Every brand is unique, and sponsorship objectives differ from one to anothe ...
- Who Goes Bowling?
Marketing Daily, - Monday, July 19, 2010
Top 10 DMAs in which reside adults who went bowling in t ...
- Did the World Cup Score for Web Video?
VidBlog, Steve Smith - Monday, July 19, 2010
Late last week Akamai announced that World Cup Soccer helped drive substanti ...
- NFL Kicks Tires, Renews Deal With Bridgestone For Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Aon Manchester United Jersey Unveiled In Chicago
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Sports Leagues Face Lower-Rated All-Star Events -- But Advertisers Still Come To Play
TV Watch, Wayne Friedman - Thursday, July 15, 2010
Major League Baseball's All-Star game seems to matter less each year f ...
- George Steinbrenner: Marketing Bully and 'Game-Changer'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 14, 2010
Rich Thomaselli collects some colorful descriptors -- irascible, cantankerous, monster -- ...
- ESPN Pulls Sardonic LeBron Spot
MediaDailyNews, David Goetzl - Tuesday, July 13, 2010
While ESPN is often tongue in cheek when it runs its "Th ...