- ESPN, FIFA Big Winners In World Cup Coverage Online
Online Media Daily, Mark Walsh - Tuesday, July 13, 2010
ESPN got into a spat with CBS Sports last month when ...
- Facing The Future: LPGA Seeks Next Marketing Maven
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
Paula Creamer, who won the 2010 U.S. Women's Open, is vying wi ...
- Gooooaaaal! Marketing Lessons After The Hype
Marketing Daily, Barry Finkelstein - Tuesday, July 13, 2010
Even the most ardent soccer novice can admire the sports marketing success ...
- Not Just A Fun Place To Stay: 'Y' Rebrands
Marketing Daily, Aaron Baar - Monday, July 12, 2010
Designing a new brand platform for a 160-year-old organization is no ea ...
- Visa Congratulates South Africa On World Cup
Marketing Daily, - Monday, July 12, 2010
Visa, which was one of the official sponsors of the just-concluded FI ...
- What Do We Charge Now?
Marketing: Sports, Jon Last - Tuesday, July 13, 2010
Find enough at a premium price point, and you may be ab ...
- SI.com, Turner Form Sales Partnership
MediaDailyNews, David Goetzl - Monday, July 12, 2010
In a corporate synergy move that could signal how difficult it ...
- Name Game: Fox Sports Espanol Rebrands As Fox Deportes
MediaDailyNews, Wayne Friedman - Monday, July 12, 2010
Fox Sports En Español will become more efficient with its new netwo ...
- truTV To Carry First 4 NCAA Tournament Games
MediaDailyNews, David Goetzl - Monday, July 12, 2010
The NCAA has tried to offer some balance for what effectively wi ...
- ACC, ESPN Sign 12-Year Mega-Deal
Around the Net In Media, Fern Siegel - Sunday, July 11, 2010
The Atlantic Coast Conference and ESPN have announced a 12-year multimedia-rights agreemen ...
- Versus' Tour de France Ratings Cycle Up
MediaDailyNews, Wayne Friedman - Friday, July 9, 2010
Ratings for the three-week Tour de France race are up 16% f ...
- LeBron James' Heat Shoots 7.3 Rating
MediaDailyNews, Wayne Friedman - Friday, July 9, 2010
ESPN said LeBron James' "Decision" -- that he is leaving the Clevela ...
- Adidas Scores As Controversy Mounts Over Its World Cup Ball
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
It was showman George M. Cohan -- that's Cohan with an " ...
- Landon Donovan: The Road To Armstrong Goes Through Hamm
Around the Net In Brand Marketing, Thom Forbes - Friday, July 9, 2010
U.S. soccer star Landon Donovan is doing okay, as far as endorsemen ...
- Verizon Sponsors Soccer Final House Parties
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2010
"The house party fits nicely into Verizon's FiOS marketing plan because i ...
- Championships Spike Tennis.com Web, Mobile Traffic
MediaDailyNews, - Thursday, July 8, 2010
Per Nielsen, Tennis.com recorded more than 27 million pageviews during the combin ...
- World Cup Trumps Wimbleton Ratings
Around the Net In Media, Fern Siegel - Thursday, July 8, 2010
Wimbledon seemed like an afterthought this year, given the attentiion the Wor ...
- How Much Of This Is Bun-In-Cheek?
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
Professional eating, as the sport is called -- and in case y ...
- Running Picks Up Steam In Winded Economy
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
Could be, if Amy Martinez' report has legs, that all those form ...
- Siegel To Sales Chief For Fox Sports Nets
MediaDailyNews, David Goetzl - Tuesday, July 6, 2010
Todd Siegel, the longtime head of sales at Fox's dedicated motor spor ...
- MSG: Stock Rises As Knicks Nab Stoudemire
MediaDailyNews, David Goetzl - Tuesday, July 6, 2010
Fans of the New York Knicks may have mixed views on t ...
- Sponsors Stand By Lance Armstrong Following New Allegations
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
...
- Versus Gears Up For Armstrong's Final Tour de France
Around the Net In Media, Fern Siegel - Monday, July 5, 2010
The 2010 Tour de France will mark the last time Lance Armstro ...
- Ford Re-ups Sponsorship Of Ironman For Edge
Marketing Daily, Karl Greenberg - Tuesday, July 6, 2010
Ford says its involvement with Ironman pays off. The company says th ...
- The Rise Of 3D: How Sports Drives The New Economy
Marketing: Sports, John Rowady - Tuesday, July 6, 2010
For now, 3D is a novelty for early adopters. But, if t ...
- Does Coke Know Something About LeBron That We Don't?
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
Barry Janoff reports the beverage giant has launched a sweepstakes with i ...
- Foxwoods Brands Boston Breakers Soccer
Around the Net In Brand Marketing, Nina Lentini - Friday, July 2, 2010
...
- 2K Sports Spends Summer On Hockey Tour
Marketing Daily, - Thursday, July 1, 2010
The company has commissioned a custom-designed RV rigged with game gear ...
- U.S. Viewing Scores World Cup Record
MediaDailyNews, Wayne Friedman - Thursday, July 1, 2010
U.S. viewing of the World Cup soccer event has reached all-time reco ...
- DirecTV Debuts 3D Channels With Sports, Movies
MediaDailyNews, Wayne Friedman - Thursday, July 1, 2010
Adding to its lineup of 3D channels, DirecTV launched three 3D channe ...