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Versus Gears Up For Armstrong's Final Tour de France

The 2010 Tour de France will mark the last time Lance Armstrong competes in the famed cycling competition and Versus has plenty of ways for fans to go along for his final ride. Presenting the race for a 10th year, Comcast's national sports service will provide 14 hours of linear TV coverage daily in full high-definition over the course of 23 days. The 97th edition of the race begins July 3 at 11:30 a.m., live from Rotterdam Netherlands.

Buoyed by Armstrong's return, Versus saw its average viewership grow 98% to 529,926 in 2009 from 267,722 in 2008, according to Nielsen Media Research data. For the 2010 Tour, Versus is scheduled to include live race action and an expanded prime-time show daily. Online, www.Versus.com, the official Tour site in the U.S., has redoubled its offerings. The 2009 Tour site scored a 117% increase in traffic over the 2008 race, according to network officials. It served over 16 million videos.

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