Buoyed by Armstrong's return, Versus saw its average viewership grow 98% to 529,926 in 2009 from 267,722 in 2008, according to Nielsen Media Research data. For the 2010 Tour, Versus is scheduled to include live race action and an expanded prime-time show daily. Online, www.Versus.com, the official Tour site in the U.S., has redoubled its offerings. The 2009 Tour site scored a 117% increase in traffic over the 2008 race, according to network officials. It served over 16 million videos.
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