Around the Net

World Cup Trumps Wimbleton Ratings

Wimbledon seemed like an afterthought this year, given the attentiion the World Cup has drawn. Plus, only one American is among the four finalists at the all-England Club. And the ratings reflected as much. NBC's coverage of both the men's and women's finals over the weekend slid compared to the previous year, which featured the Williams sisters matched up in one final and the longest final ever on the men's side.

Serena Williams' second-straight Wimbledon win averaged a 1.8 household rating Saturday, according to Nielsen overnights, off one-third from last year's 2.7, when Serena defeated older sister Venus. The World Cup has stolen attention away from virtually every other sport since the tournament began last month.

Read the whole story at Media Life »

Next story loading loading..