- BMW Links To Calif. Restaurant For Tourney Effort
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
The Woodcliff Lake, N.J.-based U.S. sales arm of BMW has signed ...
- 'Miss Coors Light' To Be NASCAR Brand Presence
Marketing Daily, - Thursday, September 9, 2010
According to the company, the winner, Rachel Rupert, is a lifelong NASC ...
- Should NFL Abolish TV Blackouts?
TV Watch, Wayne Friedman - Friday, September 10, 2010
Fewer TV comedies play to live in-studio audiences these days. Should ...
- Visa Kicks Off Another Season With NFL
Marketing Daily, Tanya Gazdik - Wednesday, September 8, 2010
"We naturally look for ways to increase Visa's connection to the N ...
- Foxwoods To Open Luxury Bowling Alley
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
...
- EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
Marketing Daily, Aaron Baar - Tuesday, September 7, 2010
The company and the agency are deepening the connection to the gam ...
- The Great Recovery
Marketing: Sports, Kent Thomas - Tuesday, September 7, 2010
There are two key questions to be answered: Can the sponsor bra ...
- No Cord Cutting: ESPN3.com Strictly For TWC Subscribers
MediaDailyNews, David Goetzl - Friday, September 3, 2010
The deal with TWC gives Disney a chance to reach TWC's hu ...
- Low-Def TV? In Many Cases, We'd Be Better Off
TV Watch, Wayne Friedman - Tuesday, September 7, 2010
Ask yourself this question: what sports should be in demand for ...
- Febreze Targets Female Football Fans With NFL Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
Why, exactly, would Febreze want to be the "Official Air Freshener ...
- Sprite And NBA Look For Best Amateur Dunker
Marketing Daily, - Thursday, September 2, 2010
Sprite is sponsoring the last leg of a nationwide NBA contest ...
- Disney,TWC Strike Carriage Deal, Includes Disney Jr., ESPN3
MediaDailyNews, Wayne Friedman - Thursday, September 2, 2010
After weeks of high-profile public squabbling, Disney-ABC Television and Time Warner Cab ...
- A-B, Sony Promote ESPN's 3D Games
MediaDailyNews, David Goetzl - Thursday, September 2, 2010
Anheuser-Busch will back ESPN's 3D broadcasts of college football this season, usi ...
- Bears Tap Toyota For Top-Tier Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, September 1, 2010
Toyota's Midwest regional office is taking advantage of the size of t ...
- Coke Zero Launches College Football Game
Marketing Daily, - Wednesday, September 1, 2010
Daily prizes will include items such as game tickets and autographed merchandis ...
- Mercedes-Benz Greens Queens For U.S. Open
Marketing Daily, - Wednesday, September 1, 2010
Mercedes-Benz, which for the next four years is Official Vehicle of t ...
- IndoorDirect Gets U.S. Open Highlights from Tennis Channel
MediaDailyNews, Erik Sass - Wednesday, September 1, 2010
IndoorDirect, which operates a digital out-of-home video network catering to quick servi ...
- HBO's 'Hard Knocks' Hits Back With Record Viewers
MediaDailyNews, David Goetzl - Wednesday, September 1, 2010
Even the most genteel HBO executive may let out an exuberant "F**ki ...
- White Sox Mull Hairy Marketing Decision Re: Manny Dreads Wig
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...
- Q & A: Tracy Dolgin, President-CEO, YES Network
Media Magazine, David Goetzl - Tuesday, September 7, 2010
If content is the MVP in this Age of Fragmentation, Tracy Dolg ...
- Website Excellence: Sports: Turner Sports; Sprite, "Slam Dunk Showdown"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Turner SportsSprite, "Slam Dunk Showdown" Sports What stands out in retrospect ...
- Website Excellence: Sports: MLB Advanced Media LP; MLB.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
MLB Advanced Media LP MLB.comSportsMLB.com can be deceptive. for example, a promine ...
- Website Excellence: Sports: ESPN; ESPN.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
ESPN ESPN.comSportsWhat more needs to be said about ESPN.com than it simp ...