ESPN
ESPN.com
Sports
What more needs to be said about ESPN.com than it simply is caffeine during the workday. Stuck on a project, wondering about a
dead-end future? Troubled souls click over to the site perhaps dozens of times, even if they know little has changed since they did so last. Those with more time can drill down ceaselessly through the
video vault and content on a favorite sport. Beaten in local markets by not starting regional sports networks, espn is determined not to lose on the Web. So it's started local sites in five markets
where the coolest aspect are customized "SportsCenters," with production quality equal to the on-air version.