- Low-Def TV? In Many Cases, We'd Be Better Off
TV Watch, Wayne Friedman - Tuesday, September 7, 2010
Ask yourself this question: what sports should be in demand for ...
- Febreze Targets Female Football Fans With NFL Deal
Around the Net In Brand Marketing, Thom Forbes - Friday, September 3, 2010
Why, exactly, would Febreze want to be the "Official Air Freshener ...
- Sprite And NBA Look For Best Amateur Dunker
Marketing Daily, - Thursday, September 2, 2010
Sprite is sponsoring the last leg of a nationwide NBA contest ...
- Disney,TWC Strike Carriage Deal, Includes Disney Jr., ESPN3
MediaDailyNews, Wayne Friedman - Thursday, September 2, 2010
After weeks of high-profile public squabbling, Disney-ABC Television and Time Warner Cab ...
- A-B, Sony Promote ESPN's 3D Games
MediaDailyNews, David Goetzl - Thursday, September 2, 2010
Anheuser-Busch will back ESPN's 3D broadcasts of college football this season, usi ...
- Bears Tap Toyota For Top-Tier Sponsorship
Marketing Daily, Karl Greenberg - Wednesday, September 1, 2010
Toyota's Midwest regional office is taking advantage of the size of t ...
- Coke Zero Launches College Football Game
Marketing Daily, - Wednesday, September 1, 2010
Daily prizes will include items such as game tickets and autographed merchandis ...
- Mercedes-Benz Greens Queens For U.S. Open
Marketing Daily, - Wednesday, September 1, 2010
Mercedes-Benz, which for the next four years is Official Vehicle of t ...
- IndoorDirect Gets U.S. Open Highlights from Tennis Channel
MediaDailyNews, Erik Sass - Wednesday, September 1, 2010
IndoorDirect, which operates a digital out-of-home video network catering to quick servi ...
- HBO's 'Hard Knocks' Hits Back With Record Viewers
MediaDailyNews, David Goetzl - Wednesday, September 1, 2010
Even the most genteel HBO executive may let out an exuberant "F**ki ...
- White Sox Mull Hairy Marketing Decision Re: Manny Dreads Wig
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
...
- P&G Insures Troy Polamalu's $1 Million Curls
Marketing Daily, Sarah Mahoney - Tuesday, August 31, 2010
The insurance policy (from Lloyd's of London) and site are just t ...
- Tecate Links Fight Sponsorship To Mexican Holiday
Marketing Daily, Karl Greenberg - Tuesday, August 31, 2010
To further its sponsorship of the bout, to be held at L ...
- What's Adidas' $200 Million Deal With MLS Really Worth?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 31, 2010
Barry Janoff asks if Adidas's new eight-year, $200-million (estimated) deal with Maj ...
- Lindt Ads Serve Up Tennis Star Federer
Marketing Daily, Karlene Lukovitz - Monday, August 30, 2010
The 30-second spot, initially airing in a two-week national flight corresponding wi ...
- AirTran Dangles Hair-Rising Ride With Danica Patrick
Marketing Daily, - Monday, August 30, 2010
The winner of the "Ride Shotgun with Danica" program gets a tr ...
- How Supply And Demand Will Shape The Sports Content Business
Marketing: Sports, Brian Grey - Tuesday, August 31, 2010
The power of efficient markets should allay concerns that digital media disrupti ...
- Checking In On The Slopes
The Social Graf, Erik Sass - Tuesday, August 31, 2010
One of the interesting emerging trends in social media is the ri ...
- Stonyfield Farm Expands U.S. Open Presence
Marketing Daily, - Friday, August 27, 2010
The one-year sponsorship agreement with the U.S. Open will be used ...
- Toews, Kane Celebrate EA Sports' NHL 11
Marketing Daily, - Friday, August 27, 2010
The promotion will take place at the NHL Powered By Reebok sto ...
- AutoTrader Extends 'Heart & Mind'
Marketing Daily, - Friday, August 27, 2010
The Atlanta-based division of Cox Communications will also increase its exposure ...
- A Discussion With John Brody, Now Batting For Wasserman
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
Barry Janoff chats with John Brody, who recently left Major League Baseba ...
- CEA, ESPN Sponsor 'National 3D Demo Days'
Marketing Daily, Aaron Baar - Thursday, August 26, 2010
The CEA will promote the weekend through local and national media outreac ...
- Cisco Flips Out Giants Promotion
Marketing Daily, - Thursday, August 26, 2010
During the Flip Video Night promotion on Sept. 1, the Giants promotion ...
- Kickoff: Discover To Sponsor Orange Bowl
MediaDailyNews, David Goetzl - Thursday, August 26, 2010
ESPN has reached a deal charging Discover handsomely to take over tit ...
- Discover Card Signs Four-Year Pact To Sponsor Orange Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Hoping to raise its profile among its pigskin-leaning consumers, Discover Financial Servic ...
- Panasonic Teams With U.S. Open
Marketing Daily, - Wednesday, August 25, 2010
The 3D telecasts will be available on DirecTV's n|3D channel, which wi ...
- Foresight: CBS To Carry US Open In 3D
MediaDailyNews, David Goetzl - Wednesday, August 25, 2010
Looking to make itself synonymous with the emerging 3D TV, Panasonic wi ...
- Sporting Move: Mediabistro Launches SportsNewser Blog
MediaDailyNews, David Goetzl - Wednesday, August 25, 2010
The owner of Mediabistro, a town square for media world insiders, ...
- Why Can't Players Tweet During NFL Games?
The Social Graf, Erik Sass - Thursday, August 26, 2010
Professional sports leagues focus on the weirdest things when they start cracki ...