- Newly Formed Pac-12 Executes Ambitious Marketing Game Plan
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 25, 2010
Kelly Whiteside writes that it's hard to figure out when college athlet ...
- NBA Inks First Deal With Chinese Movie
Marketing Daily, Karl Greenberg - Tuesday, August 24, 2010
The multiyear deal makes the Shanghai Film Group, which owns 640 featu ...
- MSG Debuts 'Varsity' To Reach HS Athletes
MediaDailyNews, David Goetzl - Tuesday, August 24, 2010
A chance to reach high-school athletes inside the schools themselves would se ...
- With Tennis on The Upswing, AmEx Site Serves Up Young Players
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
As part of the sponsorship deal American Express has forged with t ...
- Tiger Woods' Clothing Line Also In A Slump
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 24, 2010
The one thing Tiger Woods' most ardent fans really won't tolerate? Losin ...
- Why Marketers Like The U.S. Open's Racket
Marketing: Sports, Barry Janoff - Tuesday, August 24, 2010
Among the most popular items is a Wilson Jumbo Tennis Ball (1 ...
- Brand Affinity Raises $20M, Expands Celeb Roster
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
Brand Affinity Technologies -- which specializes in teaming up pro athletes wi ...
- An Open Letter From Terrell Owens To His New Fan Base
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Looks like an interesting rebranding is in progress as the controversial wi ...
- Crown Royal Lets Fans Live Football Fantasy
Marketing Daily, - Thursday, August 19, 2010
Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" conte ...
- Discover Promises To Be The Anti-'Peggy'
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2010
Three TV spots, the first of which broke earlier this week, st ...
- Jamba Juice CMO Talks About Its WNBA Partnership
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
Jamba Juice CMO Susan Shields chats with Patricia Odell about the brand ...
- AVP Finds Life's A Beach, Then You Die
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 17, 2010
...
- A Different Perspective
Marketing: Sports, Ove Haxthausen - Tuesday, August 17, 2010
Sports marketing is usually defined as sponsorships or endorsements of sports even ...
- Who Buys Sports Equipment?
Marketing Daily, - Friday, August 13, 2010
Top 10 DMAs in which reside adults who spent more than $1 ...
- NBC Promises No Super Bowl, Olympics On Cable
MediaDailyNews, David Goetzl - Thursday, August 12, 2010
It has been suggested that if the Super Bowl ever headed ...
- PGA Tour Gets College Class With Perry Ellis
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 12, 2010
The PGA Tour will unveil a line of Perry Ellis clothes th ...
- Gas Station TV Offers Brand Integration with ESPN
MediaDailyNews, Erik Sass - Wednesday, August 11, 2010
Gas Station TV and ESPN have renewed their content agreement, offering advertise ...
- Did Assist-Card Make A Good Bet On Miami Heat Sponsorship?
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
Travel company Assist-Card took a gamble in early 2009 when it decid ...
- TNT Drives 3D Coverage At PGA
MediaDailyNews, David Goetzl - Tuesday, August 10, 2010
After the Masters became the first golf tournament offered in 3D ...
- St. Paul Saints Offering Two-Sided Fan Night For Charles Darwin
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
...
- Olbermann Dropped From 'Football Night'
Around the Net In Media, Fern Siegel - Monday, August 9, 2010
Keith Olbermann's MSNBC bosses are said to be behind the move ...
- Wholly Guacamole Goes Beyond The Party Circuit
Marketing Daily, Karlene Lukovitz - Monday, August 9, 2010
This year, Wholly -- the #1 guacamole, according to Nielsen -- ...
- Not All Audiences Are Created Equal
Marketing: Sports, Jon Last - Tuesday, August 10, 2010
Too many of us don't go far enough in providing a holist ...
- 'SI' Incorporates Social Into Fantasy Football
Marketing Daily, - Friday, August 6, 2010
Sports Illustrated, along with gaming company Kabam (formerly Watercooler), isintroducing a n ...
- Burger King Fires Up NASCAR Racer
Marketing Daily, - Friday, August 6, 2010
Burger King has launched a Web video of NASCAR wheelman Tony Stewa ...
- Cable Nets Push MSG Revs Up, Entertainment, Sports Dip
MediaDailyNews, Wayne Friedman - Friday, August 6, 2010
Strong results from its cable network pushed up net income for Madis ...
- Marketers Can Learn From The Vuvuzela
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
I grit my teeth, pinch my nostrils and plug my eardrums ...
- K-Swiss Targets Young Males With Kenny Powers
Marketing Daily, Tanya Gazdik - Thursday, August 5, 2010
The campaign, which includes national TV spots, in-theatre ads, print media, digital/interacti ...
- Allstate, Jonas Bros. To Teens: 'X The TXT'
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2010
During the game, fans can join the Jonas Brothers in pledging n ...
- Study: Race On Sunday, Sell On Monday
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
A new study from Rochester, Mich.-based Foresight Research, "2010: Automotive Marketing Retu ...