Gas Station TV Offers Brand Integration with ESPN

by Erik Sass , August 11, 2010

GSTV/ESPN

Gas Station TV and ESPN have renewed their content agreement, offering advertisers new capabilities for brand integration with ESPN sports video content at the gas pump.

Advertisers can couple brand integration with calls to action for products sold in gas station convenience stores, according to GSTV. GSTV's partnership with ESPN will now allow it to deliver full-motion video clips as part of its news content covering football, basketball, baseball and auto racing, among other sports.

AMP Energy was the first advertiser to take advantage of brand integration with this new, more engaging programming. The spots also used GSTV "action tags" encouraging viewers to buy AMP Energy in the gas station convenience store.

In June GSTV and PepsiCo announced a multiyear deal to promote Pepsi and other PepsiCo drinks, including AMP Energy, AMP Energy Juice and Brisk, via GSTV's network of digital displays in gas pumps.

Altogether the network delivers about 27 million monthly viewers at the pump in over 100 U.S. DMAs, through partnerships with 13 of the nation's leading gas retailers.

GSTV's other programming includes exclusive news and entertainment segments from NBCU, local weather from AccuWeather and GSTV's original content program, "Your Neighborhood."

advertising, out-of-home, sports, video

4 comments about "Gas Station TV Offers Brand Integration with ESPN ".

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Dean Collins from Cognation Inc, August 12, 2010 at 8:37 a.m.
gas station networks...gym tv networks, elevator networks... starbucks network...... anywhere else?
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Tom Keane from USA Weekend, August 12, 2010 at 9:31 a.m.

There is nothing more annoying than these damned pump top screens and there droning drivel.

I cringe every time I have to hear lame snippets of "funny" TV shows. But the worst is the sappy, presumptious how-to-talk-to-your kids "advice" from vapid "celebrities" becasuse they and their network really "care."

They won't even allow us two minutes of blessed silence while we fill the tank.

Tom Keane from USA Weekend, August 12, 2010 at 9:33 a.m.

Sorry, make that "their droning drivel."

Tom Mcgowan from Marketing Communications, LLC, August 13, 2010 at 11:36 a.m.

Most of the world was lucky enough to have missed Pisservision, with a screen in your face.