Crown Royal Lets Fans Live Football Fantasy

  • August 19, 2010
Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" contest in which the winner and four friends will win a trip to Dallas to be trained by world-champion football coach Jimmy Johnson and then play a game in the city's pro football stadium, against another team of five also trained by Johnson.

To enter, football fans view and select one of 10 online videos (at in which Johnson provides pointers about topics such as positive thinking, end-zone dances and longevity, and submit their own videos or written submissions explaining what they've learned from Johnson.

Second-prizes are 100 footballs signed by Johnson.

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