- Is Brand Armstrong Hurt By '60 Minutes' Story?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
Lance Armstrong is facing his biggest battle since he beat cancer. T ...
- Is Marketing ESPN Just Preaching To The Choir?
Marketing: Sports, Barry Janoff - Tuesday, May 24, 2011
At the ESPN Upfront on May 17, intended to lure new advertise ...
- Aflac Signs Heisman Trophy Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Insurer Aflac has signed a multi-year deal to sponsor the Heisman Troph ...
- Nike's Jordan Taps Maya Moore
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
College women's hoops star Maya Moore has signed a deal with Jorda ...
- Delta Invites New Yorkers To 'Delta Dugout'
Marketing Daily, - Friday, May 20, 2011
Delta Air Lines, the official airline of the New York Yankees a ...
- Honda Puts Both Engines, Marketing Into IndyCar
Marketing Daily, Karl Greenberg - Thursday, May 19, 2011
Honda, which became sole provider of the Indy V-8 engines that pow ...
- Gluten-Free Rises (And Improves Your Backhand, Too!)
Marketing Daily - Top of the News, Thom Forbes - Friday, May 20, 2011
For a while this week, a decidedly unbusinesslike story sat at t ...
- When The Lights Go Out Again
Online Media Daily, George Simpson - Friday, May 20, 2011
This week, when they weren't preoccupied insisting they don't have a "fr ...
- Joe Montana Calls Plays For Joint Juice Supplement National Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
Joe Montana has signed to be marketing spokesperson for Joint Juice, Inc ...
- Joe Montana Calls Plays For Joint Juice Supplement National Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
Joe Montana has signed to be marketing spokesperson for Joint Juice, Inc ...
- WNBA Signs With IHG's Hotel Indigo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
InterContinental Hotels has signed a multi-year deal that makes IHG's Hotel Indi ...
- ESPN's 'NonStop': NASCAR Play, Ad Run At Same Time
MediaDailyNews, David Goetzl - Tuesday, May 17, 2011
ESPN will debut an advertising opportunity during NASCAR races that could resona ...
- Nissan Races On With 'Innovation for Endurance'
Marketing Daily, Karl Greenberg - Monday, May 16, 2011
Nissan will have a presence at a dozen major races around t ...
- The Evolving Digital Dynamics Of Sports Event Coverage
Marketing: Sports, Brian Grey - Tuesday, May 17, 2011
The sound bite coming out of ESPN's coverage of the first rou ...
- Yokohama Boosts Sports Marketing
MediaDailyNews, - Monday, May 16, 2011
Yokohama Tire has signed on to sponsor Major League Baseball club t ...
- ESPN's 'Fanwich' Challenge Part Of 'Crazy' Campaign
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
The ESPN "Fanwich" contest has delis, restaurants and Joe Fans submitting entran ...
- Cadillac Racing Tries To Change Minds, Build Expertise
Marketing Daily, Karl Greenberg - Tuesday, May 10, 2011
"Our renaissance began all the way back in 2003 with first-generation C ...
- Esurance Expands US Open Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
The direct-to-consumer car insurance provider, which first sponsored the event last yea ...
- An Ode To The Thrill Of Victory & The Agony Of Defeat
Online Spin, Cory Treffiletti - Wednesday, May 11, 2011
I was reading an article in Sports Illustrated that reminded me th ...
- Tag Heuer Hits The Track In India
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 10, 2011
Prestige watchmaker Tag Heuer is to be title sponsor of a Formu ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- Samsung Inks Beckham For Olympics
Marketing Daily, - Monday, May 9, 2011
Samsung Electronics has signed soccer (or football in other parts of t ...
- Capital One Named Official Water Polo Card
Marketing Daily, - Monday, May 9, 2011
Capital One will serve as the official credit card of USA Wat ...
- The Ultimate 'Brand Community'
Marketing: Sports, Jon Last - Tuesday, May 10, 2011
Fellow sports fans can represent the most trusted and basic form ...
- NBC Steps Up Branding For Comcast Sports Nets
MediaDailyNews, Wayne Friedman - Monday, May 9, 2011
Comcast-NBC Universal marketing efforts are well underway to put the NBC bra ...
- ESPN Consolidates Print/Digital Media Under Kosner
Online Media Daily, Gavin O'Malley - Monday, May 9, 2011
ESPN has streamlined ops, consolidating its digital and print media operations und ...
- Paquaio Brings In Marketing Muscle
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 9, 2011
Just off his latest one-sided win (this past weekend against Shane Mosel ...
- Delta Backs MLB Civil Rights Game
Marketing Daily, - Friday, May 6, 2011
Delta Air Lines will be title sponsor of the MLB Civil Righ ...
- Ram Truck Saddles Up For Derby
MediaDailyNews, - Friday, May 6, 2011
Chrysler's Ram Truck brand appears to be going after up-market truck buye ...
- Madison Square Garden Changes It's Name, A Little
Marketing Daily, - Thursday, May 5, 2011
The company, which is in the midst of redesigning its namesake propert ...